With the fall book on, and on-going PPM measurement, today is a great time to look at these 7 programming points to make sure you are at your best for the book.
- Aircheck the talent. With PD’s busier and multi-tasking more than ever, this seems to be falling in-between the cracks. We all want and crave feedback. There is no better way to build relationships and help jocks sound better than to close your door, turn off the phone, listen to their show and offer input.
- Sell the product. I cannot tell you how many stations I hear selling everything but their number one product: The music. Promote the quantity, quality and benefits of listening to your station (at work). A minimum of 6-8 times an hour.
- Do not worry about liners burning out. Let them “BURN IN.” Sure, they need to be updated and freshened but make sure you do not lose the “focus” of your unique position in the process.
- Be involved with the daily editing of the music log. Since music is #1, there is nobody more qualified than the PD to make sure that ever segue, every song and every 15-minute cluster of music is right on target. Constantly look at songs to make sure they are rotating properly. Not only through the dayparts, but the hours as well. Lookout for “vertical rotation” problems. They are easy to see in all music software.
- Think “Creating Occasions.” The key to better cume conversion is creating more daily occasions of listening. Diary markets can steal from PPM markets promoting exact times that tune ins should happen.
- Get out of the station. Plan a lunch (even if it’s on Zoom). With your general manager, sales manager and air staff. Quality time away from the office is always productive. Can’t be together, do a Zoom call with BYOF (bring you own food!)
- Plan ahead. Do not wait until the last minute to plan for the holidays. Halloween, Thanksgiving and Christmas are just around the corner.
So there you have it. 7 simple steps that if executed properly, will get you a better outcome when fall numbers are released.
Consultant to AC Radio, Berkowitz Broadcast Consulting
For over 40 years, Gary Berkowitz has been involved in every aspect of the operation and management of high quality, financially successful radio stations. From on air personality to music and program director, Gary has done it all since graduating Emerson College in Boston.