Good day, radio friends. Brian Curee here from Killer Bee Marketing. I was inspired to write this blog after hearing Annie F. Downs, at Momentum 2021, say, “When you choose fun, joy follows.” If you didn’t get to attend Momentum this year, let me give a little more context. She talked about how people like to hang out with people who have fun. It brings them joy. Joy is the emotion that follows fun. Fun is the action that produces the emotion we call joy. So having fun on social media can help your listeners want to hang out with you more on digital platforms. Fun can help increase your listener engagement on social media. Our team has been encouraging stations we coach on digital to mix fun with their messaging. To help give you some examples, I’ve asked Olivia Yetman, our Social Media Content Strategist, whom I believe has the longest job title in history, to share five ways you can have fun on social media.
- Bring Your Kids/Spouse To Work Day
Have your kid or spouse take your place in a LIVE video broadcast. You can also encourage listeners to do the same with their kiddos and spouse while providing a list of questions for them to ask during the LIVE broadcast. Don’t forget to use a specific hashtag to find those video posts quickly. You could also mix in some faith-based questions or facts that could tie it all together with your station’s message. Something like the Bible says God is watching over us. What are your thoughts about that? Or maybe something like, If God knows our thoughts, what does He hear you thinking right now? Questions like these may be some pretty funny responses from a child. They always say kids say the darnedest things.
- Emojis Have Superpowers (not really, but they’re fun)
Couple of things before you tap into these superpowers. First, don’t overdo it. Second, make sure you know what those emojis mean before you use them in your post. With great powers come great responsibility. Search emojis and find out what they mean. Keep in mind that not all emojis are as they seem. Facebook posts that include emojis can increase shares by 33% and interactions with your post by 57%. Agorapulse has also said using at least one emoji in your post will result in higher reach and engagement than those without using any.
- Be Spontaneous & Playful
I read an article by Kathy Klotz, and she said, “When you experience those moments of humanity and joy at work, get your camera out.” Does a DJ go crazy dancing when one of their favorite songs comes on in the studio? If so, record that dance and share it. If they try to lip-sync it, share it (with permission, of course) and then ask your listeners to do the same. With TikTok Duets and Reels Remix Duets, you could have a lot of fun with this type of content. Now you’re having fun together with your listeners and mixing in the music you play every day on-air.
- Recreate Fun Trending Content
Find fund trending content to recreate to fit your station’s brand. Air1 does a great job of this. They take the most popular lingo or trending videos and recreate them to fit their messaging or mission. They did one video on “What’s your worship type?” and another one, “Tell us you listen to Air1 without telling us you listen to Air1.” This type of content was trendy and allowed the DJs and listeners both an opportunity to have some fun while pointing back to Air1’s mission.
- Create A User-Generated Content (UGC) Campaign
You could invite your radio station listeners to post some fun content for your social accounts and have them use a specific hashtag.
KillerB Tip: Research how your chosen hashtag has been used before using it for a UGC campaign. On IG, you can use the tag option in the explorer search tool.
If you decide to try a UGC campaign, be sure to give the listeners an example of what kind of fun content you’re looking for. Be creative and think about your station’s message too. The fun content you ask for can bring joy to your listeners, your team, and maybe beyond this galaxy. User-generated content can also create a deeper connection and build trust between you and your listeners. So it’s a win-win for both the listener and the station if done correctly.
Brian Curee
Social media is all about creating a buzz and being social. Coming up with fun ideas is an excellent approach to drive more engagement and connect with hurting people searching for joy. Killer Bee Marketing can create a digital strategy that helps your station create that buzz and serves alongside your mission/message.
The team at 94.9 KLTY has served the Dallas/Fort Worth community for over 35 years. In 2020, the need was never greater. Through their local campaigns, Christmas Wish and Speak Love, they were able to assist many families who were impacted by not only the pandemic, but by hard times in general. The Speak Lovecampaign helped first responders, teachers, servers, food service staff, and many more within the community throughout the year. In 2020 94.9 KLTY’s Christmas Wish campaign brought Christmas joy to hundreds of families in the DFW area. They provided vehicles, food, toys, and other forms of relief to families in their community. They could not have reached any of these needs if not for their listeners and their generous donations to 94.9 KLTY’s nonprofit programs. In total, Speak Love and Christmas Wish raised more than $160,000 for those in need in Dallas/Fort Worth. They also recognized those sacrificial front-line workers and first responders who keep our community safe. Each week, 94.9 KLTY honored them, raised funds throughout the summer, and then presented each first responder with a check as a token of their gratitude. With countless families in need because of the pandemic, 94.9 KLTY also helped the Tarrant Area Food Bank distribute food essentials on multiple occasions in September, October, November. It is 94.9 KLTY’s sincere honor to serve our listeners in Dallas/Fort Worth.
LIFE 96.5 seeks to empower and serve the Sioux Falls area by reaching out in faith to help make it a better place to live and work. They want to lead their listeners to Jesus and help them grow in their faith through opportunities to love and serve others. In January 2020, LIFE 96.5 listeners donated over 950 brand new baby items during the Sioux Empire’s Largest Baby Shower. The Baby Shower grows every year, demonstrating their community’s love and support of the couples who are choosing life for their unborn children. LIFE 96.5 listeners, in partnership with Dacotah Bank, provided gift cards and cash donations to the Sioux Falls School District social workers to meet the needs of 1,000 homeless students. LIFE 96.5 also invited listeners to participate in a city-wide prayer parade, where they prayed for health care and government officials while driving past hospitals, schools, and city government offices. During the months of September and October 2020, LIFE 96.5 listeners provided over 250 twin sheet sets and 100 mattresses to the Sioux Falls Sleep in Heavenly Peace organization for children who are sleeping on floors. Through LIFE 96.5, listeners also made a difference in the lives of patients spending Christmas at Avera Behavioral Health Hospital. Each patient received a Christmas stocking filled with gifts and a note of encouragement. In addition, each Saturday morning LIFE 96.5 staff host Life Connection, a program featuring community leaders and discussing the needs and concerns of the Sioux Falls Community.
89.5 KVNE exists to glorify God by encouraging people, connecting their community, and pointing people to Jesus Christ. When their community was turned upside down by COVID, they knew they had to jump into action and mobilize their listeners to make a difference for Christ. To best serve their local community, KVNE held multiple drives to support local ministry partners and those most impacted by the pandemic. They collected 1,500 gift cards (totaling more than $15,000) to benefit those in need because of shutdowns, gathered over 12,000 diapers for foster families, and collected 150 care packages for senior citizens. They also collected 1,032 fans for the Salvation Army and over 1,000 pairs of shoes for kids heading back to school. Additionally, listeners donated 1,512 care packages for the homeless in East Texas, and KVNE hosted two blood drives to help those fighting the coronavirus. People across East Texas needed connection during the pandemic, so they organized a social media outreach, called Praise Defeats, a coordinated time where listeners shot videos of themselves singing “Raise A Hallelujah.” The videos were shared thousands of times, as they deepened their community’s connection. In addition, KVNE launched a Hispanic Christian music station (Fuzión), started a worship station (Lift Worship), and began a Bible Teaching Station (The Well) – all to help people grow in their faith. God allowed them to impact His Kingdom in profound ways and serve their local community powerfully during an unprecedented time when people needed hope like never before.
Since 1986, The JOY FM has made community service a hallmark of its ministry to listeners – first in Sarasota, and then expanding to Tampa, other Florida markets, and most recently to Atlanta and Middle Georgia. Even with this growth, community outreach remains hands-on, with legacy events like T-Shirts for Turkeys, which helped feed more than 28,700 families in all markets served last year. 2020 created new challenges for serving, so The JOY FM innovated several service projects to accommodate contactless delivery and social distancing. JOY Drop and Restock, a brand-new outreach, collected 30 tons of food to restock local food banks hit hard by the pandemic. Partnering with Natalie Grant and Hope for Justice, Team Freedom approached a grand total of $1,000,000 in 2020 to fight human trafficking. As listeners faced political rhetoric and serious questions about race and justice, as well as practical challenges like hybrid classrooms, The JOY FM programming (on terrestrial signals, as well as its LF Radio and JOY Worship platforms) responded with a recommitment to our mission of “Helping You Find JOY.” Resources for listeners, such as the Off Air with Carmen podcast, was provided to help listeners wrestle with big questions like Christian citizenship. Possibly The JOY FM’s most relevant community service effort for 2020 was prayer. The JOY FM’s Prayer and Crisis Referral service interacted with 620,936 listeners in need of prayer or help. Of those calls and texts, 4,949 listeners reported praying to place their faith in Jesus Christ.
“Hope Starts Here” is more than The Light FM’s tagline. It’s their mission. In 2020, they were intentional in regularly offering community-needed resources and hope-filled encouragement. They hosted their 5th annual Make a Difference training to encourage listeners to share God’s hope and saw 14 people begin a personal relationship with Jesus. The Light FM also visited eight local Law Enforcement agencies to share words of encouragement and care baskets. They partnered with East Tennessee Children’s Hospital and artists of Winter Jam for a private concert and time of prayer with families battling pediatric cancer. The Light FM listeners from five different cities donated 258 wheelchairs, 262 crutches, 259 walkers, 71 transport chairs, and 66 canes to Wheels for the World, which brings mobility and the hope of Christ around the world. During stay-at-home orders, The Light FM began offering free monthly virtual events, including: a graduation ceremony, featuring artists and Bible teachers; a conference with Crown Financial on how to manage finances during the pandemic; Girl Talk LIVE, a women’s event with worship and Bible study; God’s Hope in Crisis training with chaplains of the Billy Graham Rapid Response Team; a pastor appreciation event for local churches, featuring Chip Ingram and Matthew West; and a Family Christmas Night with live music, games, and a devotion from The Light FM staff. Even throughout the pandemic, The Light FM also found ways to be out in the public, safely, with six drive-in events featuring movies and live music.
