5 Critical Questions Every Air Personality Must Answer

So you want to be a legendary air personality. Great. I want to help you realize those dreams, starting now. But you have to take the first step by answering 5 important questions. By the way, one of the questions is going to scare you.

These are hard questions, and only you can answer them. I can help you find the answers. But discovering the answers and developing your talent starts with you.

Take some time over the next few days and reflect on each question. When you arrive at your answers, you will gain clarity and a better sense of purpose. It will help everything else come into focus. Only then can you truly start on your Personality Success Path.

The Questions

There are no right or wrong answers, but there are good and bad answers.

Take your time and think these through. Take notes. Then write a thoughtful answer to each question.

Come back in a day or two and rewrite your answers until it becomes a defining moment for your career. This is starting to sound kind of heavy, isn’t it? Sorry. But it is important.


Question #1

What is holding you back from achieving greater success? 

Everyone has barriers. We all have things in our way. It’s important to know what those barriers are so you can face them and get past them.

Is it fear? Time? Do you give enough effort? Is it commitment? Resources? Experience? Motivation? Insight? Opportunity? Are you on the wrong station? The wrong time slot? Maybe you’re working with the wrong partner? Or maybe you don’t have a PD or manager that lets you express your personality the way you think you should.

Identify everything that is in your way of being great. Be honest.

Question #2

What do you need to overcome those barriers and reach your goals?

What is missing? Are you not getting good coaching? Are there qualities and attributes that prevent you from becoming a personality? Do you feel stuck in a zone of mediocrity because you don’t know how to break out of it? Maybe you need new ideas. Would a show prep service? Would that give you inspiration to move forward? How about a mentor or  support network of other personalities?

What do you need to succeed?

Question #3

What are you willing to do to succeed?

How far are you willing to go? Are you willing to change stations? Formats? Markets? Companies? Will you get out of your comfort zone and take some risks? What if you had to  move to a smaller market to get an opportunity to practice your craft? Would you take a lower-paying job to get your shot? Are you willing to host events without a talent fee? Can you pay for your own tools, show prep services and training?

How much do you want it?

Question #4

What is it that you do better than anyone else?

What characteristics make you stand out? Everyone has gifts. What are yours? If you were a superhero, what would be your power?

Why should listeners be attracted to you? How will they know who you are? What about you will make them fall in love with you?

Question #5

Warning: Don’t read this unless you’re ready to evaluate your career and personality in a deep, honest manner. Because this may be the scariest question you’ve ever been asked.

If you disappeared from the radio forever, would anyone notice?

Would they care? Would there be a void in their life? In other words, is there a purpose?

How do you answer that question? Is it easy for you? Or does it keep you awake at night?

Purpose is the reason for which something exists.  Why do you strive to do the things you do?  What really pushes me toward success? Is it to generate ratings and cash bonus checks? That’s not purpose. It’s not a cause.

A purpose guides you in making decisions and choosing content.  It nudges you to strive for excellence. It’s like the fuel in your engine.  

This purpose will make you care less what others think and care more about your own actions. You will now select more carefully those opinions that affect you. 

Mistakes will scare you less. You will make mistakes, but they will help feed your purpose. 

As an air personality, your purpose helps establish character, and character development is everything in becoming an air talent that listeners fall in love with. One that matters.


These are self-evaluation questions, and they are important. It’ll take time to find your answers. But when you do, it can put you in a position to move your career path forward inlays you never imagined.



Tracy Johnson is President and CEO of the Tracy Johnson Media Group, offering programming & promotion consultation, talent coaching & development and digital strategy consulting. Get more information at www.tjohnsonmediagroup.com or email tracy@tjohnsonmediagroup.com.

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