Member Spotlight – Susan Woodard

What is your favorite song?
This is nearly impossible for someone who has worked in such a variety of radio formats. Today I will go with “Monster” by Skillet. 

What is the last book you’ve read?
The 17 Indisputable Laws of Teamwork” by John Maxwell. Don’t be impressed; the boss made us read it and discuss it during staff devotions.

What led you to a career in radio?
It was a way to put my Theatre degree (Rice U) and my M.A. in Communications (the real U.T.) to work in the small town to which I had followed my college sweetheart.

What advice would you give people new to the business?
Be flexible, enthusiastic, and eager to serve. Learn from industry pros, but develop your own style.

Give a shout out to someone who is making a difference in radio and what are they doing to make an impact?
Our Director, Bridget Kehrt-Groce, has helped us fortify our mission and vision to facilitate selecting the best programming, music, and community involvement. Relationships have been deepened, more listeners and business leaders are sharing their stories, pastors are being encouraged, and ministries are being started by people who feel led to act because of what they’ve heard on CFR.

How do you refresh your creative energy at work?
Generally not necessary, but there are occasional prayer walks on the grounds around the station and neighborhood.  That has been known, however, to lead to hunting a few Pokemons along the way. The ideas and energy flow freely thanks to the cozy and inviting atmosphere of our station and the environment I have created in my “attic” office.

Amazon Echo or Google Home?
Neither, though I was kind of attracted to the station-customized Echo that we gave away at a recent WKU campus event. Let me know when either one can make dinner.

What is your favorite part of your job?
Researching, selecting, and promoting the music that we play, including interaction with artists and music reps, developing contests, and coordinating concerts and events. I have now hosted The Morning Cruise With Suz for 12 years (Sept 4th) which would be great if I didn’t have to get up while it’s still dark.

Who is your favorite air personality not on your staff and why do you like them?
Mike Keith, voice of the Tennessee Titans. His enthusiasm and expertise make even a preseason game seem exciting.

What was your last non-industry job?
Chiropractic Assistant

Tell me about a project or accomplishment that you consider to be the most significant in your career. 
I am so blessed to have had the freedom to create and execute events and contests and to meet, interview, and/or bring to the stage some of the top CCM and Christian rock artists of our time.  My most significant accomplishment may have been to persevere through management, ownership and format changes at several stations while others couldn’t survive the transitions. It hasn’t been any easier at a Christian non-comm than at the mainstreams, but I’ve learned to be a peacemaker and may have developed some self-control!

Teach me something I don’t know in the next five minutes.
I spent a summer as an apprentice deckhand aboard a 125-ft schooner out of Newport, Rhode Island. Here is the poem they made me recite any time someone asked. It’s better when “performed,” but here ya go – the answer to “How long ya been sailin’?”

“All me bloomin’ life. Me mudder was a mermaid and me fodder was King Neptune.

I was born in the crest of a wave and rocked in the cradle of the deep.

Seaweed and barnacles are me clothes. Every hair in me head is hemp; every finger a marlin spike.

Every bone in me body’s a spar, and when I spits I spit tar. As hard I is, I am I are.”

You’re a new addition to the crayon box. What color would you be and why?
I might be tobyMac Tan because he doesn’t see color, but I prefer bright shades, so how about Skillet Scarlet so I can light up the box?

Susan Woodard
WCVK – Music Director/Promotions Director/Morning Show Host
CMB Member Since 2017


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