Member Spotlight – Scott Herrold

What led you to a career in the radio industry?

My high school in Metro Detroit had a 250 watt radio station. I auditioned for WSDP as a freshmen and caught the love for radio. By my senior year, rather than waiting tables – I was knocking on doors at mainstream radio stations around Detroit. I started working at 96.3 WDVD when I was 17. Alex Tear & Garett Michaels took me under their wing and mentored me.

What advice would you give people new to the business?

Spend your time end energy crafting a GREAT show on the air. Talent development is one of the biggest needs we have in Christian radio for new people. Communicate from your heart. Get comfortable telling stories. Make listener interaction a priority! What we do on the air IS our product, so the on air show has to be a priority.

Give a shoutout to someone who is making a difference in radio and what are they doing to make an impact?

Since we’re taking about talent, here’s a few shows with fun personality! Chris Chicago & Lil Ang, Rick Hall & Mysti Jording, Rob Dempsey, Obadiah Haybin & Nikki Cantu at Radio U, The Morning Cruise on The Joy Fm, Robert Forbes, Jayar Reeves, Carlos Aguiar & Morgan Smith are a few I’ve enjoyed listening to recently. If you’re reading this wishing I mentioned you, just remember I love you too! J

Tell us about a project or accomplishment that you consider to be the most significant in your career.

Our team at SOS Radio does a special event for children with incarcerated parents each Christmas. This year we hosted 50 Christmases with Hope For Prisoners to reunite children with their parents who have been incarcerated. We throw a living room Christmas experience for their whole family!  We setup 50 individual living room sets complete with couches, armchairs, coffee tables, fresh cut Christmas trees, stockings, bikes and gifts! Every family has their own living room Christmas experience together. We have entertainment and Christmas dinner prepared by Las Vegas chefs! We started hosting it inside a prison facility, but over the last few years, we’ve been able to move it outside of the prison walls. Check this video out!

Tell us about a story of a Christian song that made a difference in your life or the life of a listener.

One morning while I was doing my show, the automation computer crashed! I grabbed an old WOW cd off the shelf and hit play as fast as I could to fill the dead air. (Phil Wickham sounded like a great choice as I tracked through the disc!) A few days later a friend shared an article from the Las Vegas Review Journal newspaper about a woman named Denise. She had a rough morning. She woke up a dozen times and finally got up early to make her son a hot breakfast before school. Denise dropped him off and drive to work at the Las Vegas Federal Courthouse. She pulled up, parked her car in the structure and walked through the steps up the plaza toward the courthouse. She smiled and said hi to a few people as she walked across the plaza until a man in a trench coat just gave her cold eyes and she brushed it off. She walked inside, put her purse in the tray at the security check point, and had a brief conversation with the security guard Stanley, like she did every morning. 30 seconds after she walked through the metal detector, she grabbed her purse and heart 3 shots of gunfire! She turned around and saw Stanley bleeding on the concrete floor! The man in the trench coat had attacked him! Just as Denise was about to freak out, she remembered these words, “You will be safe in his arms, you will be safe in his arms, the God who holds the world will be holding your heart….” That was the last song she heard on the radio when she parked 10 minutes ago. That was also the Phil Wickham song I accidentally threw on the radio when our automation crashed…

God had different plans for our playlist that morning!

Scott Herrold
Network Program Director – SOS Radio

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