Member Spotlight – Melissa Montana

What led you to a career in the radio industry?

It was a total God thing. I was young.  Music, as a singer and musician, was my life. I was very involved in church and worship and was friends with a man who would lead worship from time to time that was well known as a local radio announcer at the country station. He was in the middle of starting up a new Christian radio station and he talked about it on the air at the country station where he was doing a Sunday morning Christian radio show that we all listened to. I went to visit that new station being built and he sat down and talked with me. He said they were looking for a female radio announcer. I thought I would help him find one but he was talking about me because he believed I was the right personality and would be the right female for this new station. I was stunned and said yes and that was the beginning of my bumpy, exciting radio journey.

What advice would you give people new to the business?

So many words, so little time. ha. Don’t be afraid to dream. Do the work that others might not want to do. Have a great attitude and be a leader even if you don’t have the title yet. Be a team builder and team player. Pray daily about where you are and pray for the people around you and for God to move on behalf of that ministry. Ask God to use you and move you on when it’s God’s time. Keep growing and learning from others that have done it longer than you and from well-equipped leaders and consultants that want you to be great. Laugh in the hallways.

Give a shoutout to someone who is making a difference in radio and what are they doing to make an impact?

I’ve mentioned him a number of times. Even though we don’t talk a lot he is at the top of my list. Yes, John Frost is a consultant, but he’s an encourager with great wisdom. A lot of people say nice things but he’s consistently a coach and cheerleader in my life. I appreciate his support that makes me feel like anything is possible. Also, I have to add one more person. Michelle Younkman is a friend to our industry but she has stood with me through some challenging times and this precious lady is also constant. She’s a blessing to us and a personal sister friend to me with words that melt my heart and touch my soul. I so appreciate her support and prayers and the gift she is.

Tell us about a project or accomplishment that you consider to be the most significant in your career.

I will forever be grateful for what God allowed me and my team to be a part of 10 years ago when we were put in a difficult situation by being put up for sale. It was after I requested that we break off to be our own organization and not be owned by a denomination. I had no idea they would then put us up for sale. I believed God would do a miracle but wasn’t sure how it would work out. So, with my newly formed executive team, we formed a new non-profit organization and pursued funds to buy us out. I remember asking friends around me at other stations to pray for a miracle. God came through and we were able to purchase the station, through a blind bid, and win the bid! It was an unprecedented victory. That changed the course of our ministry forever.

Tell us about a story of a Christian song that made a difference in your life or the life of a listener.

I’m one of those that doesn’t have one answer when people ask me what my favorite song or artist is. I truly like so many of them and am excited when something new comes to us that’s different or fresh sounding. I’m still in awe that we get to play music every day that is life changing and those of us that work at the stations are also changed by it. The stories are endless of songs and artists that have touched my life and the unending stories from listeners that have literally made it through an hour or that day because of the message heard on Christian radio. If you’re reading this and you feel tired. In Galatians it says not to grow weary in doing good. You will reap a harvest if you do not give up.

Melissa Montana
CMB Gold Member Since 2013

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