Member Spotlight – Bryon Poirier

What led you to a career in the radio industry?

Well, I’m dating myself here (ha-ha).  In 1983 my aunt gave me a cassette tape of Petra’s “More Power to Ya” for my birthday and I was hooked on Christian music from that day on.  I spent years buying my arsenal of cassettes and CDs of everything I could get my hands on.  In 1992 I started my career in media; always hoping and praying for an opportunity to work in Christian Radio.  After 16 years of prayer the Lord opened the door for me in Christian Radio.  Since 2008 I’ve been honored to be in this industry…every day is a blessing!

What advice would you give people new to the business?

Being part of a radio ministry means we are in the service of our Savior Jesus Christ.  This is not a job to be taken lightly; it’s a calling.  A calling worth giving more than 100%.  No matter what your career is in the industry, be the best at it – become the expert in your field to honor Christ.

Give a shoutout to someone who is making a difference in radio and what are they doing to make an impact?

I would say to all of the unsung heroes of Christian radio, the techs, the events teams, producers, voice over artist, assistants…all of the people that don’t get to “go to CMB” but keep all of the day to day work flowing – we need to remember the people who are not in the front or don’t have the best seat at the table.

Tell us about a project or accomplishment that you consider to be the most significant in your career.

There have been many but the one that always comes back to my mind is a Christmas promotion in northern Illinois.  This was a local small station in a small community.  We asked for people to email who their hero was or a special person that they know.  We got an email that described a single mother who had recently been let go from her job and she had two special needs kids.  Out of all of the letters that we got this touched our hearts.  We did a two-week campaign before Christmas to help out a needy family.  We described the needs on air while hoping the person would not catch on that it was about her.  To make a long story short, we told the story about the family in need and a huge response happened with cash and a tremendous amount of gift cards to help in the Christmas season and beyond.  The person who wrote the email got us into the apartment the Friday before Christmas and we brought a Christmas tree, hundreds of dollars’ worth of food. We got hold of the landlord and paid her rent for 6 months and she got $2,000 worth of gifts card to everything from gas card, fast food, Walmart, Target and more.  The person who wrote the letter got the mother out of the apartment by saying some friends wanted to do something nice for her for Christmas.  When she came home we were LIVE on the air with her apartment decked out full of Christmas and gifts.  The mother could not stop saying thank you and could not stop crying.  We interviewed her and played snippets of the event throughout the Christmas weekend – a tremendous story of giving and love.

Tell us about a story of a Christian song that made a difference in your life or the life of a listener.

When I was first married and in the Air Force, my wife and I were far from home and trying to find a home church. While driving around, we stumbled onto a Christian station that was playing a song by Bryan Duncan, “Stand in my Place.” We loved it and immediately went to the local Christian bookstore and bought the cassette. While feeling disconnected with family and a church-home, Bryan Duncan’s songs uplifted and challenged us as a newly married couple to seek the Lord in all things. Since that song, we’ve purchased all his albums and were able to meet him, and now have an open connection to call him whenever, which we do. God blessed our lives through Bryan Duncan and still does!

Bryon Poirier
Moody, Sr. Business Development Manager
CMB Member Since 2016

Related posts