Member Spotlight – Bryan “Yoshi” Harada

What led you to a career in the radio industry?

Music is a language that we all speak. It moves us and connects us. I grew passionate about music at a very young age. I, like so many, found solace in the lyrics and rhythms that filled my life. Because I did not grow up in the “Christian Culture,” it wasn’t until late high school that I was introduced to Christian music. Once I started listening though, my life was forever changed. God started working on me and speaking to me through the music that I heard. He changed my life during that time, and because of that, a passion inside of me grew. If Christ could reach me through music, He could reach anyone, no matter the style they prefer. A little after that, I decided to pursue radio broadcasting and I have never looked back. To have the opportunity to reach people for Christ, through radio/music, is a dream come true and has given my life tremendous purpose.

What advice would you give people new to the business?

    • If you’re going to pursue a career in Christian radio, make sure your purpose for choosing this industry is deeper than just money and/or title.
    • Be open/willing to move in this career. Unlike Mainstream radio, there aren’t as many career options/Christian Radio stations in as many cities.
    • Never forget, no matter who you are or where you are at in life, you will always be a work in progress. We all are. So have grace for yourself and learn to forgive others.
    • Encourage & affirm others, provide (yourself & others) the freedom to fail, encourage ideas from others, constantly learn & grow, ask good questions, always be open to change, be willing to try new things, and be available to whatever God has next for you.
    • Don’t let “being the best” become your idol, or it’ll become a losing and unfulfilled battle, like a chasing after the wind. Instead, do/try your best.

Give a shout out to someone who is making a difference in radio and what are they doing to make an impact?

Mike Couchman: the fact that he’s willing to try so many new things, especially in the Christian CHR format with Boost 101.9, is admirable and inspiring.

Tell us about a project or accomplishment that you consider to be the most significant in your career.

I would say that unexpectedly meeting and marrying my wife (aka “Beautiful Lady”) was one of the most significant accomplishments in my career. She won a trip through KSBJ Radio where I was working with NGEN Radio (KSBJ’s sister-station) at the time. We initially met at the station when she came to meet the team who would be traveling with her, and the rest is history. Basically, I literally married a “winner”! (Shout out to the KSBJ & NGEN peeps for being a part of that journey with me!)

Although I’ve had the opportunity to be a part of a lot of fun opportunities in this industry, I think I feel the most satisfied when I get word of non-Christians listening to our format, especially Boost 101.9. It always reminds me of where I was at in my own life when I first heard God through music and it fuels my passion to continue on in this ministry/career.

Tell us about a story of a Christian song that made a difference in your life or the life of a listener.

When I first began listening to Christian radio, it was these 4 songs that struck a chord with me:

    • Audio Adrenaline – “Ocean Floor”
    • Newsboys – “Million Pieces (Kissin’ Your Cares Goodbye)”
    • P.O.D. – “Alive” (though I heard this first on Mainstream radio, prior to these other songs)
    • Switchfoot – “This Is Your Life”

The message I heard in these songs gave me hope: “Yesterday is gone, today/every day is a new day, don’t take it for granted, your sins are completely gone, this is your life, now live it!”

Bryan “Yoshi” Harada
BOOST 101.9 – Music Director & On-Air Host
CMB Member Since 2016

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