Member Spotlight – Ashley Beach

What led you to a career in the radio industry?
I’ve always loved music. From rocking out at Creation in middle school, to playing in and leading our high school band, to “managing” local bands in college, to latin dancing, I have always had an emotional and physical reaction to music! Seemingly unrelated, the creativity and psychology behind advertising has always intrigued me. I was even the Advertising Editor of my high school yearbook many years ago and went to college for a degree in advertising. Radio was the perfect place for me to combine these two interests. Throw in Jesus, and it was a trifecta!

What advice would you give people new to the business?
Put your people first. Your listeners and clients come first. Serve them the way they need and you will all win. And, get creative!

Give a shoutout to someone who is making a difference in radio and what are they doing to make an impact?
I’d like to give a shoutout to Erin Branham but let’s rewind for a moment. I grew up on CCM but hadn’t listened to it in many years when I tuned into SHINE-FM for the first time in 2009 after seeing a billboard. Of course the music spoke to me, but the afternoon on-air talent, Jack and Erin, had me coming back every day. The banter, the laughter, the positivity made me feel good during a time I needed it the most. The opportunity for a shoutout is perfectly timed. You see, Erin just made the transition last week from on-air talent of 12 years to working full-time behind the scenes for 95.1 SHINE-FM and Brighter Media Group. I’ll forever be grateful for her role in bringing me to SHINE-FM as a listener and back to God during rough times. Her new focus will allow her to do this very same thing for thousands of people in a new capacity. As Marketing Director, she’ll be able to engage with the community in even more powerful ways, ultimately paving the way for us to reach more people with the Gospel. Watch out Baltimore, Erin’s coming for you!

Tell us about a project or accomplishment that you consider to be the most significant in your career.
One of my very first accomplishments in radio was bringing on a specific large, national advertiser. When I first opened communication with them, they told me it is against their policy to partner with religious organizations and it was just not possible. I took that as a challenge. I personally believed in this national company and knew our listeners deserved to know about their products. I also knew I had to show them the value of our community. While there certainly have been far more significant projects in my career, this first one set the stage for what I was willing to fight for in my radio career – connecting good companies with good people.

Tell us about a story of a Christian song that made a difference in your life or the life of a listener.
When I tuned in that first day in 2009, I was in a really difficult situation and cried out to God, “Why? Why won’t you deliver me?” And, as every CCM listener will tell you, the perfect song came on at the perfect time. Casting Crown’s “Praise You in This Storm”. It reminded me that I don’t need to worry about how or when my situation would change. I just needed to praise Him for everything he gave and took away, and trust that His plan was far greater than the storm I was enduring.

Ashley Beach
General Sales Manager, 95.1 SHINE-FM
CMB Silver Member since 2019

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