When EXACTLY Do Your Listeners TUNE OUT?

“We need 6 more people to give their best gift now.”

You’ve just lost your listener. That’s OK. She was almost at work anyway. When she tunes back in on the way home and hears more of the same, perhaps you’ve lost her for the entire week. Will she come back? We all hope so.

What if you could know what your listeners really think during your fundraiser?

i58:10 Media conducted surveys and engaged focus groups to get honest, unbiased listener reactions to station fundraisers. They’ve discovered the moment are they motivated to give. When do they tune out? What is the best way to reach them? What do they want? What do we need?

•  Your on-air talent to connect more effectively with your listeners
•  To raise funds in a different way
•  To help your staff understand how they’re a part of your fundraiser (regardless of job title!)

•  To be at CMB’s Momentum Revenue Summit in Dallas, TX

Our presenters are dedicated to teaching you how to use techniques that appeal to different personality types that will help you construct a listener-focused fundraiser. You will be able to implement new messaging that shifts away from the station’s needs and focuses instead on the listener’s experience.

Are you ready to re-energize your staff, your listeners, and your budget? Join us for the Momentum Revenue Summit Friday, February 5th!



CMB Support Contact INFO:
CMB Executive Director, Michelle Younkman michelle@cmbonline.org
CMB Event Manager, Brittany Whatley brittany@cmbonline.org
CMB Communications / Member Services Manager, Mimi Renew mimi@cmbonline.org
CMB MultiMedia Manager, Jessica Arrendell jessica@cmbonline.org



Related posts

2021 Membership Exclusives

January – Your 2021 Radio Goals – Virtual Event
March – Radio Station Field Trip
April – A Webinar for YOUR Board
May – Virtual Mentoring Event
June – SURPRISE BENEFIT at Momentum
July – Salary Survey Webinar
August – Fundraising Webinar
September – Creative Images
October – Techsurvey Webinar
November – Radio Station Field Trip
December – Virtual Christmas Party

*subject to change


Wise, Weird & Welcome: Learning and Leading with the Lepers and the Locust Eaters

We’ve all read the same books about teamwork, leadership, communication, and culture that everybody reads. We’ve mastered Maxwell, studied Sanborn, Sinek, and Sun Tzu, and liberally cribbed Collins in aborted attempts to go from good to great, but…

How’s that working out for you? 

What if you left St. Louis with an entirely new lens through which to view and act upon improvements in:

Let’s examine how this all connects together, but approach it from an entirely different angle. Don’t just think outside the box. Kick the box to the curb and start at zero.