“We need 6 more people to give their best gift now.”
You’ve just lost your listener. That’s OK. She was almost at work anyway. When she tunes back in on the way home and hears more of the same, perhaps you’ve lost her for the entire week. Will she come back? We all hope so.
What if you could know what your listeners really think during your fundraiser?
i58:10 Media conducted surveys and engaged focus groups to get honest, unbiased listener reactions to station fundraisers. They’ve discovered the moment are they motivated to give. When do they tune out? What is the best way to reach them? What do they want? What do we need?
• Your on-air talent to connect more effectively with your listeners
• To raise funds in a different way
• To help your staff understand how they’re a part of your fundraiser (regardless of job title!)
• To be at CMB’s Momentum Revenue Summit in Dallas, TX
Our presenters are dedicated to teaching you how to use techniques that appeal to different personality types that will help you construct a listener-focused fundraiser. You will be able to implement new messaging that shifts away from the station’s needs and focuses instead on the listener’s experience.
Are you ready to re-energize your staff, your listeners, and your budget? Join us for the Momentum Revenue Summit Friday, February 5th!
CMB Support Contact INFO:
CMB Executive Director, Michelle Younkman firstname.lastname@example.org
CMB Event Manager, Brittany Whatley email@example.com
CMB Communications / Member Services Manager, Mimi Renew firstname.lastname@example.org
CMB MultiMedia Manager, Jessica Arrendell email@example.com