WCQR Listeners Pile Up PJs for Station Project

Children living in foster care, group homes and other tough situations need a lot of different things, but something they can always use is a new, clean pair of pajamas. That’s why The Pajama Project at 88.3 and 104.3 WCQR made so much sense.

“To celebrate WCQR’s 20th year, we wanted to give back to the community and give our listeners opportunities to help their neighbors,” explained Adam McCain, General Manager of WCQR. “For 2017, we will focus on one special project for the community each month throughout the year,” he added.

Listeners obviously loved the idea. WCQR originally set out to collect 1,200 sets of new pajamas; remarkably, the station has already collected more than 2,700 sets.

“We are proud of WCQR’s work to connect with the community it has served for two decades,” said Brian Sanders, Executive Vice President of PAR.

PAR President Eddie Baker added, “By providing children in need with new, warm pajamas, WCQR is sharing the love of Christ with these children and giving them some happiness at the same time.”

McCain explained that The Pajama Project was a community-wide team effort. WCQR was able to collect pajamas through live remotes, church-sponsored pajama days, and support from businesses and organizations that volunteered to be drop off and collection locations.

Employees from other PAR stations—including those in Virginia, North Carolina and Kentucky—participated in PAR’s first-ever ministry-wide Pajama Day in support of their sister station’s effort. PAR team members were given the opportunity to wear pajamas to work and encouraged to purchase new children’s pajamas to add to WCQR’s growing collection total.

“The thousands of pajamas we collected are to be distributed to six different children’s ministries and organizations,” McCain said. He listed Rise Up, Coalition for Kids, Holston Home for Kids, Mountain Mission School, Of One Accord Ministries and Highlands Community Services as recipients.

*Editor’s Note: Image 1: Lori Price, WCQR’s director of listener engagement, is shown collecting PJs from a local donation site. Images 2 and 3: The WCQR Team playfully poses with piles of new donated pajamas. From the left: Randy Pierce, Adam McCain, Lori Price, Rhonda Lacey, and Mike Riddles.


About WCQR

WCQR is a leading Christian radio ministry proudly serving the communities of Greeneville, Morristown, Rogersville and the Tri-Cities region (Bristol, Johnson City, Kingsport) of Tennessee; as well as the towns of Marion and Wise, Virginia. WCQR continues to serve the needs of its listenership with distinction, receiving CMB’s medium market Station of the Year award in 2015. WCQR launched its vibrant, listener-supported ministry on January 1, 1997 and remains an active, positive, and collaborative community partner.

About Positive Alternative Radio

PAR is a non-profit ministry founded in 1985 by Edward Baker’s father, the late Dr. Vernon H. Baker and his mother, Virginia. Today, PAR owns and operates stations and networks in key markets in Virginia, eastern Tennessee, West Virginia, Ohio, North Carolina and South Carolina. They include WCQR, broadcasting from Johnson City, Tenn.; Walk FM, Ashland, Ky.; Spirit FM, Lynchburg, Va.; Joy FM, Winston-Salem, N.C. and Your ‘PER, Fredericksburg, Va. The stations provide adult contemporary and Gospel music, as well as Christian content available across a variety of digital platforms. PAR is a certified 2017 Best Christian Workplaces recipient.

Positive Alternative Radio • parfm.com • P.O. Box 889 • Blacksburg, VA 24063

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