WBCL’s New Logo Comes To Life Through Animation

CMB

Date: June 30, 2017

in: Industry News

FORT WAYNE, IN – 90.3 WBCL launched a new logo and as a fun twist is using animation to bring the logo and the station’s brand story to life.

Just like the station’s mission, the new logo is all about its listeners. The dot element in the logo represents the WBCL listening family, from all walks of life, united by the music and ministry the station provides.

A link to the animation can be found here.

WBCL’s format is not changing. The visual rebrand is simply a better representation of the personality and mission of the station

WBCL is a listener-supported, not-for-profit Christian media network owned by Taylor University. The network broadcasts 24/7 at 90.3 FM in Fort Wayne and northeast Indiana; at 89.5 FM in northwest Ohio and southern, lower Michigan; at 88.1 FM in west central Ohio; at 94.7 FM in south central Michigan and northern Indiana; at 106.1 FM in Muncie; at 89.7 FM in Upland, IN; at 97.7 FM in Adrian, MI; at 101.3 in Marion; at 99.5 in Findlay; on the internet at WBCL.org and via our app.

The mission of WBCL is to communicate God’s redemptive love and truth through captivating media that inform, entertain, challenge, inspire and encourage.

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Jim Campbell, Founder & Network President of Radio Training Network, Inc. began his radio career in commercial radio in Tennessee in 1964. In 1966 he moved his family to Lakeland, Florida to attend college, and upon graduation he joined the staff at First Assembly of God Church where he and the church launched in the mid 1970s the first Contemporary Christian Radio Station in the nation, WCIE-FM. The station grew in both market impression and influence not just in Lakeland, but around the country inspiring others to follow Jim’s lead. In 1989 Jim left the church and founded Radio Training Network, Inc. (RTN) and over the next 30+ years, he oversaw the acquisition and development of 40+ stations plus translators. With 130 team members, RTN stations serve the Carolinas, Georgia, Alabama, Florida, and Missouri. These stations are well recognized in their respective markets thanks to the servant leadership of the staff, aggressive marketing, and a commitment to a strong emphasis on Jesus first. At present RTN has some two million listeners each week on air and approximately the same number online.

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