FORT WAYNE, IN – 90.3 WBCL launched a new logo and as a fun twist is using animation to bring the logo and the station’s brand story to life.
Just like the station’s mission, the new logo is all about its listeners. The dot element in the logo represents the WBCL listening family, from all walks of life, united by the music and ministry the station provides.
A link to the animation can be found here.
WBCL’s format is not changing. The visual rebrand is simply a better representation of the personality and mission of the station
WBCL is a listener-supported, not-for-profit Christian media network owned by Taylor University. The network broadcasts 24/7 at 90.3 FM in Fort Wayne and northeast Indiana; at 89.5 FM in northwest Ohio and southern, lower Michigan; at 88.1 FM in west central Ohio; at 94.7 FM in south central Michigan and northern Indiana; at 106.1 FM in Muncie; at 89.7 FM in Upland, IN; at 97.7 FM in Adrian, MI; at 101.3 in Marion; at 99.5 in Findlay; on the internet at WBCL.org and via our app.
The mission of WBCL is to communicate God’s redemptive love and truth through captivating media that inform, entertain, challenge, inspire and encourage.