WayFM Restructures Business Development Team, Promotes Three

Colorado Springs-based Way Media has announced a series of promotions to better serve their underwriters and business partners.

Mike Jenkins, who has been Business Development Director in South Florida since 2017, has been promoted to Director of Underwriting and Sales and will oversee all Business Development efforts nationally, both on-air and digital. In addition, Jenkins takes over local management of WAYF/West Palm Beach, following Jim Marshall’s recent promotion to VP/Broadcast Operations and relocation to Way Media’s network center in Nashville. Prior to joining WayFM, Jenkins held a variety of sales and leadership posts in radio, television, and digital media.

Dan Watts adds Eastern Regional Director of Business Development responsibilities and now leads the Business Development teams in Louisville, Huntsville, Birmingham and Nashville, where he is based. Dan joined WayFM in 2019 from Salem/Chicago, and continues to oversee digital sales nationally for Way Media.

Michael Tedesco has been promoted to Western Regional Director of Business Development. Michael will continue as General Manager at KKWA/Portland, while also leading the business development teams in Dallas/Fort Worth, Denver, Colorado Springs, and Wichita. He joined Way Media in 2019 from WAWZ/NJ-NY and prior to that spent several years as EMF’s national underwriting leader.

Chief Development Officer BJ O’Neal explains, “We are deeply committed to serving the companies who partner with our ministry with excellence, and to promote these three high performers to help us execute our plans is especially gratifying. The work of our Business Development Team around the country will allow us reach more people in the coming years and help usher them in a closer relationship with Christ.”

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