With mere hours to meet the ministry’s funding need during it’s Spring Support Drive this month, WayFM invited listeners to share hope by investing in their favorite station.
Despite the distractions the audience continues to face, listeners gave generously and surpassed the funding target, finishing the drive at 115%. “This is a milestone because it’s the most raised since changing our fundraising model in February 2020, just before start of the pandemic,” said Way Media’s Chief Development Officer BJ O’Neal.
The record-setting response helped ensure their WayFM is funded as God continues to multiply each investment. O’Neal added, “We’re very thankful for our listeners, our passionate WayFM team, and our fundraising partners at Dunham+Company for the roles they all played in this successful multi-channel campaign.”