TWR is pleased to announce that the three-year Power Up campaign to expand their gospel broadcasting to Latin America and the Caribbean has exceeded the $3.8 million goal.
TWR CEO Lauren Libby wrote, “I am overjoyed to announce that the financial need to upgrade the station from 100,000 watts to 450,000 watts has been met! The transmitter has been ordered, the antenna array will be tuned in early July and, Lord willing, the sign-on will occur by the end of January.”
Libby made the announcement soon after returning to TWR’s corporate office in Cary, North Carolina, from Pennsylvania, where he had appeared on the air in a two-day campaign that involved 14 radio stations and aimed to raise the roughly $80,000 still needed to reach the goal. The results of that radio drive, combined with a direct-mail appeal about the same time, pushed Power Up over the goal line. Gifts beyond the goal will help pay for the increased electricity required to run the more powerful transmitter.
The upgrade will boost TWR’s signal to cover all of Cuba and more of Brazil, Venezuela, Colombia and Central America, making the Christian facility on the island of Bonaire the most powerful station in the Western Hemisphere. The potential audience for the TWR’s daily Bible-based programming will double to about 100 million people.
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