Two Leaders Promoted to Vice President at PAR

Contact: Brian Sanders


Two Leaders Promoted to Vice President at PAR

BLACKSBURG, Va. (August 13, 2018) – Positive Alterative Radio has promoted two of its leaders to the level of vice president. Colleen Larkins, General Manager of Spirit FM, Lynchburg, Virginia is now Vice President, Digital Media and Kayla Sanders, Director of Partner Services for PAR, is now Vice President, Partner Services.

PAR President Eddie Baker privately announced the dual promotions during PAR’s annual leader’s dinner, which was held last Thursday evening. Baker praised Mrs. Larkins and Mrs. Sanders throughout the evening for their hard work and dedication to PAR.

“Colleen is very committed to advancing our ministry beyond radio and helping PAR fully embrace all things digital, including the web, apps, video streaming, social media and more,” said Baker. “She is tenacious and has earned a reputation for getting things done. We are happy to promote her as our new Vice President of Digital Media.”

“Kayla built the Partner Services department almost starting from scratch. We have some of the highest donor retention rates and direct mail response rates in the nation thanks to her, the team she put in place, and their care for our donors,” added Baker. “She is also a talented writer and gifted leader. We’re blessed to have her at the helm of one of the most important areas within PAR.”

Colleen Larkins came to Positive Alternative’s Spirit FM in January of 2007 as an intern from Liberty University. She became Promotions Director in 2009 and was later promoted to Assistant Manager in August of 2013. Colleen became the station’s General Manager in November of 2016. She studied Audio Production at Liberty University. She and her husband, Ben, have two children and live in Lynchburg, Virginia.

Kayla Sanders came to Positive Alternative Radio in February of 2007 as a donor specialist. Since 2009 she has served as Director of Partner Services. Prior to joining PAR, Kayla filled in as the Office Manager at WBSN-FM in New Orleans and later served as Head Lead Teacher at the New Orleans Baptist Theological Seminary Preschool. Kayla studied Education at Louisiana College and The University of New Orleans. She and her husband Brian, who is Executive Vice President at PAR, live in Christiansburg, Virginia.

Both promotions went into effect on August 9.


About Positive Alternative Radio (PAR)
PAR is a non-profit ministry founded in 1985 by Edward A. Baker’s father, the late Dr. Vernon H. Baker and his mother, Virginia. Today, PAR owns and operates stations and networks in key markets in Virginia, eastern Tennessee, West Virginia, Ohio, North Carolina and South Carolina. They include WCQR, broadcasting from Johnson City, Tenn.; Walk FM, Ashland, Ky.; Spirit FM, Lynchburg, Va.; Joy FM, Winston-Salem, NC; and Your ‘PER, Fredericksburg, Va. The stations provide adult contemporary and Gospel music, as well as Christian content available across a variety of digital platforms. PAR is a certified 2017 & 2018 Best Christian Workplaces recipient.

Positive Alternative Radio • • P.O. Box 889 • Blacksburg, VA 24063

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