Madison, WI (Tuesday, June 1, 2021) — Troy Research LLC, the leading internet-based research firm for the radio industry since 1998, announced today that it has entered into a definitive agreement to acquire Hit Music Research, a Nashville based internet music research company.
Following the acquisition, Hit Music Research’s clients and resources will be transferred to TroyResearch.net.
President Jonathan Little, who took over TroyResearch on April 1, 2021 after 23 years as VP Sales remarked, “Hit Music Research President Ken Farley and I have had many discussions over the past few years about Troy acquiring HMR. Now the time is right.”
Ken Farley commented, “It’s been an amazing nineteen years partnering with Christian radio to provide them with cost-effective music testing that helped stations make strategic programming decisions and serve their listeners better. I made this decision knowing that I was handing things over to a company and leadership I could trust to continue to provide all of my clients with a fantastic product and great customer service. When Jonathan Little took over ownership of TroyResearch he made a huge investment in upgrading the back and front end of their system. It’s bigger, better and faster, providing programmers and listeners with an upgraded experience that everyone’s sure to enjoy and appreciate.”
Farley continued, “As for me, I’m not leaving the world of CCM. I’ll just be placing more focus on our two nationally syndicated Christian music countdown shows, The Weekend 22 (CHR) and The Weekend Top 20 Countdown (AC), programming music for WHRZ/The Z, my voice-over work, and helping oversee the Christian dance studio, Histown, that my wife and I have run for about 19 years as well.”
Little added, “When I acquired TroyResearch from Bill Troy upon his retirement, I had plans to grow it. Adding HMR was part of that plan.”