The River Joins The Vidare Creative Family

Nashville based Vidare Creative welcomes WCVO “The River” in Columbus, OH to their client roster with an exclusive agreement to provide fundraising services. Vidare will provide training, coaching, and hosting for the station’s on-air fundraisers, as well as ongoing fundraising support through their “Fundraising 365” strategy. In addition, Vidare Partner Paul Goldsmith will provide ongoing work with the station in programming consulting and talent coaching.

“I’m full of anticipation bringing Vidare Creative and our donation team together with our community to serve them in all new ways,” says The River GM Dan Baughman. “Not only is 2020 a new year but a new decade, I can’t wait to see what God has planned.”

Development Director Dave Stephens added, “After years of working with Bill and Dave for Sharathon event support, I look forward to working with them in a more strategic capacity. I am excited to dive deeper into the idea of Fundraising 365, and see how we can better intentionally celebrate our listeners for their investment year-round.”

Vidare Creative partners Paul Goldsmith, Bill Scott, and Dave Kirby bring over 100 years of collective radio and fundraising experience to work for their clients. They are currently welcoming new clients, both in the radio and general non-profit sector. To find out how you can work with Vidare Creative, contact Paul Goldsmith at

Related posts

2021 Membership Exclusives

January – Your 2021 Radio Goals – Virtual Event
March – Radio Station Field Trip
April – A Webinar for YOUR Board
May – Virtual Mentoring Event
June – SURPRISE BENEFIT at Momentum
July – Salary Survey Webinar
August – Fundraising Webinar
September – Creative Images
October – Techsurvey Webinar
November – Radio Station Field Trip
December – Virtual Christmas Party

*subject to change


Wise, Weird & Welcome: Learning and Leading with the Lepers and the Locust Eaters

We’ve all read the same books about teamwork, leadership, communication, and culture that everybody reads. We’ve mastered Maxwell, studied Sanborn, Sinek, and Sun Tzu, and liberally cribbed Collins in aborted attempts to go from good to great, but…

How’s that working out for you? 

What if you left St. Louis with an entirely new lens through which to view and act upon improvements in:

Let’s examine how this all connects together, but approach it from an entirely different angle. Don’t just think outside the box. Kick the box to the curb and start at zero.