The River Hits Sharathon Goal!

In spite of the many challenges 2020 has brought, 104.9 The River (Columbus, OH) reached 100% in their recent Fall Sharathon. In addition, the event saw their largest pre-event giving and largest challenge fund giving in the station’s history.

“God continues to provide beyond what we would have believed possible,” said Chief Development Officer Dave Stephens, “I’m thankful for our generous listeners, an incredible team at The River, and great support from Vidare Creative as we continue to navigate through a year like none other. I couldn’t have imagined when we canceled the end of our Sharathon in March that we would end our Fall Sharathon way ahead of where we were in 2019.”

Vidare Creative Chief Business Officer Paul Goldsmith added, “We are honored to work with stations like The River. Their hard work and willingness to innovate during this unusual year has made all the difference. We are excited about the future for this ministry and their impact on Central Ohio.”

If you’d like to find out how Vidare Creative can advance your mission, contact Paul Goldsmith at

(Picture – Bill Scott, Vidare Creative top left. Top right, Josh Hooper mornings, bottom left, Dave Stephens Chief Development Officer and bottom right, Mary O’Brien from mornings.)

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2021 Membership Exclusives

January – Your 2021 Radio Goals – Virtual Event
March – Radio Station Field Trip
April – A Webinar for YOUR Board
May – Virtual Mentoring Event
June – SURPRISE BENEFIT at Momentum
July – Salary Survey Webinar
August – Fundraising Webinar
September – Creative Images
October – Techsurvey Webinar
November – Radio Station Field Trip
December – Virtual Christmas Party

*subject to change


Wise, Weird & Welcome: Learning and Leading with the Lepers and the Locust Eaters

We’ve all read the same books about teamwork, leadership, communication, and culture that everybody reads. We’ve mastered Maxwell, studied Sanborn, Sinek, and Sun Tzu, and liberally cribbed Collins in aborted attempts to go from good to great, but…

How’s that working out for you? 

What if you left St. Louis with an entirely new lens through which to view and act upon improvements in:

Let’s examine how this all connects together, but approach it from an entirely different angle. Don’t just think outside the box. Kick the box to the curb and start at zero.