The Light Listeners Donate Nearly $250,000 to Area Pregnancy Centers

Asheville, N.C., May 18, 2018 – Listeners of the Christian radio station The Light donated enough money on May 10 to provide 1,426 women with ultrasounds and faith-based support through the station’s “Heartbeat of Hope” campaign. Three days before Mother’s Day, the station partnered with seven area pregnancy centers to bring awareness to their services including pregnancy tests, counseling, ultrasounds, and post-abortion programs.

The Light’s campaign reminded listeners that for about $175 they could provide a woman with an ultrasound. The station shared the compelling message that when a woman, facing a choice, has an ultrasound and sees her child’s beating heart, 95 percent of them will choose life. The flood of responses in such a short amount of time showed how much The Light’s listening community supports these centers.

Listeners who donated had the choice to “give where they live,” choosing a specific city to support. Every dollar donated was directly given to one of these seven pregnancy centers:

  • Mountain Area Pregnancy Center in Asheville, N.C.
  • Pregnancy Care Center Hickory in Hickory, N.C.
  • Smoky Mountain Pregnancy Care Center in Franklin, N.C.
  • Hope Resource Center in Knoxville, Tenn.
  • Crisis Pregnancy Center Gastonia in Gastonia, N.C.
  • Carolina Pregnancy Center in Spartanburg, S.C.
  • Palmetto Woman’s Care Center in Rock Hill, S.C.

“The Light’s goal for ‘Heartbeat of Hope’ was to support these centers with awareness and financial help, so that the hundreds of women who walk into these pregnancy care centers each month will choose life,” said Jim Kirkland, executive director of Blue Ridge Broadcasting. “We are amazed by the hearts of those in this community and we give God all the glory.”

For those interested in supporting the “Heartbeat for Hope” campaign, call 106.9 The Light at (800) 330-9648.

About The Light: 

A listener supported ministry of the Billy Graham Evangelistic Association, The Light, seeks to serve its listeners with the message of the Gospel of Jesus Christ, through encouraging music, relevant Bible teaching and support of ministry outreach at home and abroad. 106.9 The Light has the nation’s 12th largest FM radio coverage area, reaching portions of seven states including the cities of Charlotte, N.C.; Greenville-Spartanburg, S.C.; the Tri-Cities of Tenn. and Va.; and Asheville, N.C. Listeners in the Knoxville, Tenn., area listen on 106.7 FM while Franklin, N.C., area listeners hear The Light on 101.3 FM. The Light can be heard globally at, via its smartphone apps for iPhones and Android, and on Amazon Echo, Tap and Google smart speakers. For a listing of additional frequencies, visit here.

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