White Plains, NY— For over two decades, record labels and radio programmers have considered RateTheMusic one of the most trusted sources for online music testing. RateTheMusic offers weekly music research for eight music formats,including Adult Contemporary (AC), Alternative, Country, Hot AC, Top 40, Urban, and more. Today, RateTheMusic is excited to announce the debut of weekly music research for the Christian Adult Contemporary (AC) format, which will be accessible within the Mediabase site.
RateTheMusic is an online perceptual research tool used by radio stations and record labels to gauge songs’ familiarity, popularity and fatigue. RateTheMusic survey respondents are active, passionate, heavy consumers of music and listeners of radio. These music raters are the “leading edge” of the audience for all formats/types of music.
“RateTheMusic has been the leader in providing early indicator data to programmers. We are pleased to be able to provide this new tool to our partners at the Christian AC format, which will be exclusively available within the new Mediabase website” says Philippe Generali, President & CEO – RCS, Media Monitors, Mediabase and Florical Systems.
“We use RateTheMusic often to get an idea of how Christian music fans initially feel about songs. RTM is an important tool in our toolbox to make a data-informed single decision.” — Andrea Kleid, President, Boxer Poet.
“Air1 and KLOVE have been clients since 2017. They are tremendous partners, and we depend on their accurate insights which help us provide the best music for our listeners.” — Mandy Young, EMF Radio Group Program Director.
Each week, RateTheMusic will test the top 20 current Christian AC songs according to Mediabase’s most recent published airplay charts. Research results for songs with 40% or greater Familiarity will be published every Thursday at 10am ET and appear in Mediabase. Weekly sample sizes vary based upon format participation. RateTheMusic’s databases are rigorously screened, based on gender, age, music preference, and more.