Provident Adds Brian Dishon and Jeff Cruz to VP Lineup

NASHVILLE, TENN. – MARCH 17, 2016 – Provident Music Group is pleased to announce the hiring of Brian Dishon as Vice President of Marketing and Jeff Cruz as Vice President of Promotions for Provident Label Group. Dishon and Cruz will oversee rosters on the Essential Records, Reunion Records and Beach Street Records imprints.

Brian Dishon returns to Provident after a 4-year term as multi-site ministries director for Cross Point Church in Nashville. During his previous employment at Provident, (2007-2012) Dishon led the label group’s promotions team and also served as Vice President of Marketing.

Cruz brings nearly 20 years of broadcast experience to PLG having served as a radio personality and program director for stations including Shine FM in Chicago/Indianapolis/Lansing/NW Indiana, WMHK in Columbia and Z88.3 in Orlando. 

“I’m excited about the prospect of working closely with such seasoned professionals as Brian and Jeff in the building of a future vision for Provident. They both bring valuable experience and, more importantly, a passion for the artists and music of Provident,” states Dean Diehl, Sr. Vice President for Provident Label Group. Dishon and Cruz begin their new roles on April 4. 

Additionally, Provident has appointed Jimmy Wheeler to Vice President of Sales and Distribution. Jimmy was formerly the Vice President of Sales for Provident Label Group. Effective immediately, Jimmy will be responsible for leading Provident’s sales and distribution functions for all markets.

Provident has also promoted Roxanne Nichols to Director of Label Operations for Provident Label Group effective immediately. Roxanne was previously Associate Director of Marketing for the Label Group.

Related posts

2021 Membership Exclusives

January – Your 2021 Radio Goals – Virtual Event
March – Radio Station Field Trip
April – A Webinar for YOUR Board
May – Virtual Mentoring Event
June – SURPRISE BENEFIT at Momentum
July – Salary Survey Webinar
August – Fundraising Webinar
September – Creative Images
October – Techsurvey Webinar
November – Radio Station Field Trip
December – Virtual Christmas Party

*subject to change


Wise, Weird & Welcome: Learning and Leading with the Lepers and the Locust Eaters

We’ve all read the same books about teamwork, leadership, communication, and culture that everybody reads. We’ve mastered Maxwell, studied Sanborn, Sinek, and Sun Tzu, and liberally cribbed Collins in aborted attempts to go from good to great, but…

How’s that working out for you? 

What if you left St. Louis with an entirely new lens through which to view and act upon improvements in:

Let’s examine how this all connects together, but approach it from an entirely different angle. Don’t just think outside the box. Kick the box to the curb and start at zero.