Positive Alternative Radio (PAR) has nearly met its fall fundraising goal. With additional gifts still coming in through the mail and online, PAR fully expects to see the successful conclusion to its fall fundraising season in the coming weeks.
“In a year that has seen economic challenges for so many families in our local communities, we are deeply grateful for the passionate donors God has provided to our stations,” PAR VP of Partner Services Kayla Sanders said. “We are truly humbled by the many who are giving sacrificially, sometimes two and three times during a single fundraiser, to help keep us going strong.”
PAR’s five stations serve communities where the worldwide inflationary spiral has hit especially hard. Now more than ever, PAR stations are focusing on donor care throughout the year.
“That looks a lot like making sure donors all feel appreciated and reporting back on how their giving is changing lives,” PAR President Eddie Baker said.
PAR Executive Vice President Brian Sanders emphasized that PAR’s team does all of its own on-air fundraising with no contracted help. He believes this is a contributing factor in PAR’s success.
About Positive Alternative Radio (PAR)
PAR is a non-profit ministry founded in 1985 by Edward Baker’s father, the late Dr. Vernon H. Baker and his mother, Virginia. Today, PAR owns and operates stations and networks in key markets in Virginia, eastern Tennessee, West Virginia, Ohio, North Carolina, and South Carolina. They include WCQR, broadcasting from Johnson City, Tenn.; Walk FM, Ashland, Ky.; Spirit FM, Lynchburg, Va.; Joy FM, Winston-Salem, N.C. and WPER-FM, Fredericksburg, Va. The stations provide Contemporary Christian and Gospel music, as well as Christian content available across a variety of digital platforms.
Positive Alternative Radio • parfm.com • P.O. Box 889 • Blacksburg, VA 24063