PAR Builds Team, Sets Future Course with Vision Week


Leadership is all about vision. Positive Alternative Radio (PAR) has found a way to ensure that its team has a crystal clear vision of where the ministry is headed. Each January, everyone in the organization is asked to gather in Blacksburg, Va. and spend a few days reviewing progress, making plans for the coming year and re-aligning priorities around the Christian media ministry’s vision.

Executive Vice President of PAR, Brian Sanders, is the architect of Vision Week.

“It takes a lot of resources. It takes a real commitment. It cost quite a bit and requires a mountain of details and logistics. It also takes a lot of people out of the station for up to a week,” said Sanders. “So, is it worth it? Absolutely!”

“Travel expenses, including meals and hotel, are provided by PAR for every employee who is able to attend. This includes part-time workers and all hourly workers who are on the clock, meaning they are paid to be there.

“We believe in Vision Week. It is a critical factor in our team’s success,” said Eddie Baker, President of PAR.

This year’s event was held Jan. 16-21 on the campus of Virginia Tech University. Baker shared that PAR has had a lot to celebrate and a lot for which to be thankful. PAR stations grew income by 7 percent in 2016, while still managing to trip expenses by .6 percent. Overall listenership in PAR’s key markets, including Lynchburg, Va; Johnson City, Tenn.; Fredericksburg, Va; Ashland, Ky. and Winston-Salem, N.C. held steady or continued to climb in some cases.

“The real success celebrated at Vision Week was the impact our stations are having on the communities we serve,” Sanders added.

The following list of impact examples highlights what was shared with the PAR team during the event:

• More than 500,000 children around the world were helped by PAR stations’ fundraising for World Concern’s “44 Cent Cure,” a miracle pill that prevents dysentery and dehydration.
• More than $250,000 was raised for God’s Pit Crew to help victims of last summer’s flooding in West Virginia.
• WCQR in Johnson City, Tenn., exceeded its yearly goal for “Project Thanksgiving” helping more than 6,200 families with a holiday meal.
• Joy FM, a Southern Gospel music network based in Winston-Salem, N.C., generated close to 600,000 Facebook Likes.
• Walk-FM in Asheville, Ky. initiated multiple projects to help thousands who struggle with crippling addictions.
• Spirit FM in Lynchburg, Va. used its “Butterfly Hugs” project to generate more than 12,000 handmade greetings from listeners to help encourage cancer patients and those with terminal illnesses.
• Your ‘PER in Fredericksburg, Va. provided hundreds of single parents with free oil changes and car washes.

Sanders strongly believes that Vision Week is something other broadcasters and ministries should consider implementing.

“It’s great to have one week in the year that’s all about celebrating success, focusing on mission and honing your vision,” he added.

Vision Week also included intense training for PAR team members. Author, speaker, leadership consultant and founder of V2A Solutions, Larry Briggs, led deep dive training on the results of the Core Value Index. Each PAR team member was tested and received a personal CVI score, followed by training to better understand and apply the results. World famous speaker and photographer Jeremy Cowart inspired Vision Week attendees with his audio-visual prevention on possibility thinking. Musical artists John Tibbs and Ben Calhoun of Citizen Way also performed.

Any leader looking for more information on how to put together a Vision Week program for their team should contact PAR through its website at


About Positive Alternative Radio

PAR is a non-profit ministry founded in 1985 by Edward Baker’s father, the late Dr. Vernon H. Baker and his mother, Virginia. Today, PAR owns and operates stations and networks in key markets in Virginia, eastern Tennessee, West Virginia, Ohio, North Carolina and South Carolina. They include WCQR, broadcasting from Johnson City, Tenn.; Walk FM, Ashland, Ky.; Spirit FM, Lynchburg, Va.; Joy FM, Winston-Salem, N.C. and Your ‘PER, Fredericksburg, Va. The stations provide adult contemporary and Gospel music, as well as Christian content available across a variety of digital platforms. PAR is a certified 2017 Best Christian Workplaces recipient.

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2021 Membership Exclusives

January – Your 2021 Radio Goals – Virtual Event
March – Radio Station Field Trip
April – A Webinar for YOUR Board
May – Virtual Mentoring Event
June – SURPRISE BENEFIT at Momentum
July – Salary Survey Webinar
August – Fundraising Webinar
September – Creative Images
October – Techsurvey Webinar
November – Radio Station Field Trip
December – Virtual Christmas Party

*subject to change


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