National Survey Project “Why Listen?” for Christian Radio Announced

Christian Music Broadcasters, National Religious Broadcasters and Advocace encourage participation in Finney Media Research’s “WHY LISTEN? Deepening and Expanding the Christian-Formatted Message” Nationwide Survey Project

Dallas, January 25, 2016: Finney Media President Chuck Finney today announced that Finney Media Research, in cooperation with Christian Music Broadcasters, National Religious Broadcasters and Advocace will engage in a national survey project that will unearth ways to expand and enrich ministry messages. The survey will discover how listeners interact with Christian radio, their expectations for content and what causes them to light up and take a step in the direction of Jesus. It will explore what compelled the first financial gift and how the stations and programs can encourage listeners to continue giving.

The survey, to be conducted late Spring 2016, is open to all Christian stations, both music formatted and teaching, or any combination, including Christian ministries working in these media spaces. There will be national results plus station or ministry specific results available for participating entities. Stations and ministries will have the opportunity to commit to participate between now and April 18. Signup details are available at

Finney says, “Christian radio’s reach the last few years has exploded to new heights. We, and a lot of our friends in Christian radio, are curious to find out why. Why listen to Christian radio? We look forward to working with stations and ministries across the country as listeners have their say.”

Finney Media Research has been impacting Christian Radio for nearly seven years, helping clients obtain deeper impact and broader audiences through representative sample music research, focus groups, and perceptual studies.

For more information, contact Chuck Finney and see

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