Mark Ramsey has announced a new division of his company for Christian Broadcasters. This new division will not only provide custom strategic research for Christian broadcasters developed over years with the input of hundreds of Christian radio leaders and tens of thousands of Christian audience interviews, but will also develop proprietary means of magnifying the effectiveness of station fundraising efforts and specialized efforts to fund research efforts through direct appeals to donors.
Ramsey says, “Christian broadcasters, however, are a special subset with special needs and – in many cases – a business model driven by fans, not by ratings. Over time, my company has become the leading strategic research firm for Christian radio. So now we’re doubling down with a new division built from the ground up with that market’s unique needs in mind.”