NEW YORK, NY – September 22, 2022 – Today, Luminate, the data and insights company powering the entertainment industry with the most essential, objective, and trustworthy information across music, film and television, announced its new partnership with airplay monitoring service Mediabase. Effective December 2022, Mediabase’s radio tracking data, known widely as the music industry standard across labels, publishers and management companies, will fuel Luminate’s reporting on radio’s music activity in the U.S. and Canada.
Along with today’s announcement, Luminate also officially revealed plans for a new, highly modernized client and user platform, which will house all of the company’s data offerings. Mediabase is the first of many new data partners that will contribute intelligence to the new Luminate platform, which is slated for launch in 2023; more details will be shared in the coming months.
The news follows Luminate’s rebrand out of SXSW this March, crafted to reflect the company’s forward-thinking approach to highlighting data’s place in today’s culture. At the festival, Luminate CEO Rob Jonas took the stage to present insights around the state of the entertainment industry, showcasing how the intelligence gathered across Luminate’s platforms – from music streaming numbers, to diversity and inclusion stats across film and TV – is the key to identifying trends that serve as both markers of where we are and where we are headed as content consumers.
Speaking on today’s update, Jonas said, “Mediabase has proven itself to be the most trusted and referenced radio data provider in today’s fast-moving, ever-changing music industry. At Luminate, we pride ourselves in being able to provide our clients – whether they be major record labels, tech companies, film studios, TV networks or indie music powerhouses – with the absolute best information they need to operate and grow their businesses. This new partnership allows us to do just that.”
Philippe Generali, President & CEO of Mediabase, added, “This new strategic partnership allows us the opportunity to be innovative in our approach to radio monitoring and to further ours and Luminate’s positions as undisputed experts in music data.”
Currently, Luminate, formerly known as P-MRC Data, and before that Nielsen Music, owns and operates the radio tracking service BDS, which is used to service its clients’ radio data needs, including powering Billboard’s iconic radio charts and other charts incorporating radio data, including the Billboard Hot 100. While never losing sight of the service’s legacy and impact on the music industry through the years, the company will be transitioning from BDS to Mediabase over the coming months in preparation for the new arrangement, which will take effect by year’s end. There will be no disruption in radio services provided by Luminate during the transition period. Luminate is also currently expanding operations in its New York, Los Angeles and Tampa offices and continues to add to its global team.
Luminate is the preeminent entertainment data and insights company, unleashing access to the most essential, objective, and trustworthy information across music, film and television, with data compiled from hundreds of verified sources. Today, the company maintains its more than 30-year legacy of accurate storytelling by powering the iconic Billboard music charts, while also acting as the premiere database for the television and film industries. Working closely with record labels, artists, studios, production companies, networks, tech companies, and more, Luminate offers the most valued source of comprehensive, independent, and foundational entertainment data that drives industry forward. Operating independently, Luminate is owned through a joint venture between Penske Media Corporation and Eldridge. For more information visit: luminatedata.com
Mediabase is a music industry service that monitors radio station airplay in US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytical tools for radio and record industry professionals. Mediabase charts and airplay data are used on many popular radio countdown shows and televised music awards programs. Known as the industry standard, Mediabase is used by radio 17:1 over their competition. With over 2,500 current affiliates, Mediabase is the only product radio programmers know they can trust and rely on for their stations.