The statement was similar regardless of who you spoke with. It went something like this: “I want to help people but I don’t know how.”
Lots of KYTT listeners who were not directly affected by the COVID 19 shelter in place orders, realized they could provide assistance to those who were.
Enter the KYTT Good Neighbor campaign.
Through a special PayPal account, KYTT invited listeners to make contributions which would be used exclusively to purchase gift cards to area grocery stores, restaurants and other essential businesses.
KYTT did all the purchasing of gift cards and in turn gave them to individuals or families in need. They invited listeners to “nominate” people who could use a little boost to their grocery budget or a take out meal out with their kids, in this difficult time.
Thousands of dollars came in to the station and dozens of people were nominated.
To date the station has helped families, single parents, widows, disabled, homeless, addicts and folks who could be your neighbors.
It’s quite literally a cup of cold water in Jesus name.