Goodratings Strategic Services has expanded its family with the addition of highly-regarded programming expert TJ Holland. A 30-year veteran of almost every major programming format, Holland brings a wealth of knowledge, experience and passion to the growing Goodratings organization.
In his role as Consultant, TJ will wear many hats with the Goodratings team. He brings a wealth of knowledge in the areas of programming, staff coaching, team building and ratings analysis, and will quickly put it to work for Goodratings’ growing client base. He will serve both as an adviser, full-service consultant, and – when needed – a short-term programming director.
“We are so excited to add TJ’s passion, brainpower and enthusiasm to the Goodratings team,” said John Frost, one of the founders of Goodratings. “TJ is one of the sharpest minds in our industry and will bring a whole new suite of services to our clients.”
For over 15 years, Goodratings has worked closely with its clients to develop curated solutions that are geared toward each client’s individual needs. Their services include strategy development, format architecture, talent coaching and brand development. The goal for each client it consults with is to create and implement smart strategies that make them successful over both short and long term
Even though he is new to the family, TJ is no stranger to the Goodratings organization, having worked with members of the team for a significant portion of his career.
“I have known TJ for more than 25 years and have seen him spin most everything he touches into radio gold. He is an expert programmer, a skilled researcher and a great leader,” said Goodratings co-founder Alan Mason. “And over this time I’ve come to see the human side of him, the way he mentors people, encourages team members to grow and personally involves himself in their success. Our team and our clients will gain huge benefit from the addition of TJ Holland.”
Holland began his career at a small rock station in Lansing, Michigan after his graduation from the Harvard of Ingham County, Michigan State University. Multiple format changes brought chaos but, with it, great opportunity for TJ to learn most every leadership position at the station. He parlayed this advanced learning into his first major programming gig at Portland, Maine’s Ocean 98. It was here that a lifelong friendship and personal partnership with Alan Mason was formed. This partnership has extended to most every step of Holland’s career, most notably major Ohio markets Cincinnati and Columbus.
With that partnership came great success. At Cincinnati’s Warm 98 (WRRM), Holland was recognized multiple times as one of the “Top Programmers in America” as he guided Warm 98 to radio domination in the highly competitive Queen City. In Columbus, TJ piloted heritage AC Sunny 95, then joined Alan at Contemporary Christian 104-9 the River (WCVO-FM) to the title of “2014 Large Market Station of the Year” by Christian Music Broadcasters.
“In many ways, this move to Goodratings feels like the most natural next step in my career,” Holland said. “Alan and John have been sitting next to me, both literally and figuratively, for more than two decades helping me build teams, drive change and, most importantly, deliver great ratings. I could not be happier to join their team.”