Like, going-to-change-our-industry different.
They are Millennials.
“They’re just kids, right? I’ve got to find ways to keep my current target audience happy.”
Those “kids” are:
• the next “Becky”
• potential donors
• the future of your station
In an effort to preserve our industry – to preserve your station – we need to get ahead of this cultural shift before it reaches its maximum impact. The CMB Momentum Millennials Summit in Dallas, TX is a great place to start!
Join us on Thursday, February 4th as we unravel the mystery of Millennials. Our presenters will share astonishing truths that will help you understand the need to start changing your thought process, your technology and your technique – now.
THOUGHT PROCESS – Chuck Finney (Owner, Chuck Finney Media) will guide a live focus group with Millennials who listen to Christian radio. What do they really want? What makes them turn off your station?
TECHNOLOGY – Alan Mason (COO, K-LOVE/Air1) and his team will share statistics about the types of engagement Millennials desire. This is more than just getting a Facebook page for your station!
TECHNIQUE – Alan Mason puts a panel of Program Directors in the hot seat to help you figure out how to program your station for Millennials and how to walk the fine line between engaging the new generation, while keeping your long-time listeners.
And these are just a few of the things in store for you at the Millennials Summit! We want to equip you to engage your next audience.
Millennials are not the enemy.
They are change agents.
And they are here.
CMB Support Contact INFO:
CMB Executive Director, Michelle Younkman firstname.lastname@example.org
CMB Event Manager, Brittany Whatley email@example.com
CMB Communications / Member Services Manager, Mimi Renew firstname.lastname@example.org
CMB MultiMedia Manager, Jessica Arrendell email@example.com