Rocklin, California based Educational Media Foundation and St. Louis, Missouri based Gateway Creative Broadcasting are teaming up to syndicate Gateway’s BOOST RADIO brand. BOOST is built around Pop, Hip Hop and Hope, with core artists like Lecrae, NF, Tori Kelly, and KB.
EMF CEO Bill Reeves says, “EMF is excited to partner with Sandi and her team on this BOOST expansion. Christian radio is a powerful tool we are passionate about. We’re excited to partner here and to expand to serve more audiences with programming tailored just for them.”
EMF, parent of K-LOVE and Air1, will simulcast BOOST on signals in Chicago, Pittsburgh and Fayetteville, North Carolina. BOOST president Sandi Brown says “Our shared passion is to reach more people for Christ. We’re excited to team up with EMF to take BOOST beyond St. Louis. This is unchartered territory, and we couldn’t be more grateful.”
BOOST is positioned as a Christian Rhythmic Music outlet, similar to the mainstream Rhythmic Pop format, with shows and DJ’s featuring Christian Hip Hop, Pop and more to younger, multicultural demographics underserved by conventional Christian radio.
Chicago’s BOOST is due to sign on by March 31st as BOOST 97.5, and on the HD3 of K-LOVE at 97.9 FM. Pittsburgh and Fayetteville will join the BOOST RADIO network later this spring.
About Educational Media Foundation: Educational Media Foundation (EMF) began as a single, non-profit radio station in Northern California in 1982 and is now the parent company to K-LOVE and Air1—the nation’s largest contemporary Christian radio networks. Broadcast on more than 1,000 signals across all 50 states, EMF is also among the top 10 U.S. -based audio streaming companies.
EMF acquired the assets of WTA to create WTA Media, LLC (a leader in faith-based films and publishing) in 2019 and launched AccessMore (a faith-focused podcast network) in 2020. The ministry continues to expand and to create compelling media that inspires and encourages audiences to have a meaningful relationship with Jesus Christ. With nearly 500 employees, EMF is headquartered in Rocklin, Calif., with offices in Franklin, Tenn., and other key markets throughout the U.S. For more information, please visit EMFbroadcasting.com.
About Gateway Creative Broadcasting: Gateway’s mission, desiring obedience above all, is to use Christian music as a means of encouraging believers, uniting the body of Christ and sharing the clear, life -changing message of Jesus with the world. Gateway signed on St. Louis, MO’s JOY FM in 2001 to serve the market with Contemporary Christian Music. In 2014, Gateway launched BOOST on a translator leased from EMF, and recently expanded BOOST to a full-market signal.
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