Brian Sanders Publishes Second Book

Positive Alternative Radio is partnering with JPL/Certa Books to publish the second book written by its Executive Vice President, Brian Sanders. The new book Be Like Dad: 50 Stories of Life & Leadership, features lessons about leadership and life Sanders learned from his father, Jack. Be Like Dad: 50 Stories of Life & Leadership will be widely distributed in the US, including on Amazon. Launch date for the book is Father’s Day 2021.

“Fathers can impact the lives of their children like no one else,” Sanders said. “My dad certainly shaped who I am, and there are many valuable lessons from my time with him that have inspired me. I lost my Dad in August 2018. This book honors him by sharing 50 stories that impart the wisdom he gave to me. It only made sense to share those stories with the world.”

He noted that Be Like Dad: 50 Stories of Life & Leadership will be printed in a format suitable for gift giving and ideal for Father’s Day, graduation, birthday and Christmas.

Sanders’ first book, Leadership Endurance, became an Amazon #1 Best Seller in the Christian Leadership category soon after its launch in June 2019. Since then, Sanders has engaged thousands of his readers through social media and his website, He also has been featured by local and national media, spoken at the National Religious Broadcasters convention and a variety of other live venues, as well as video conference appearances during the COVID-19 pandemic.

Sanders, who graduated from Northwestern State University in Louisiana with degrees in both History and English, first worked at a radio station while still in high school. During college, he became a pastor and attended seminary, where he became involved with its Christian radio station. After spending 14 years with that station, he joined PAR, whose home base is in Blacksburg, Va. He is married to Kayla and they make their home in the New River Valley of Virginia.

Sanders is currently available for speaking engagements and media interviews. Bulk orders of Leadership Endurance, ideal for training and team development, are available. For more information, please call PAR at (800) 627-9747 or email

About Positive Alternative Radio (PAR)
PAR is a non-profit ministry founded in 1985 by Edward Baker’s father, the late Dr. Vernon H. Baker and his mother, Virginia. Today, PAR owns and operates stations and networks in key markets in Virginia, eastern Tennessee, West Virginia, Ohio, North Carolina and South Carolina. They include WCQR, broadcasting from Johnson City, Tenn.; Walk FM, Ashland, Ky.; Spirit FM, Lynchburg, Va.; Joy FM, Winston-Salem, N.C. and WPER, Fredericksburg, Va. The stations provide adult contemporary and Gospel music, as well as Christian content available across a variety of digital platforms. PAR is a certified Best Christian Workplaces recipient.

Note to Editors

Image: Brian Sanders, Executive Vice President of PAR, signs the publishing agreement for his second book, “Be Like Dad: 50 Stories of Life & Leadership” with his wife, Kayla, by his side.

Positive Alternative Radio • • P.O. Box 889 • Blacksburg, VA 24063

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