Bill Scott, Dave Kirby & Paul Goldsmith Launch Vidare Creative

Vidare Creative wants to “Advance Your Mission”

Radio and fundraising veterans Bill Scott, Dave Kirby, and Paul Goldsmith have teamed up to form a new agency, Vidare Creative, focused on marketing and fundraising services.

“Vidare is a Swedish word that means ‘to advance or move forward,’ says Kirby. “And that’s what our goal is, to move our clients forward toward fulfilling their mission and their passion. There is much work that needs to be done in this world, and we want to be a part of making it happen.”

Tapping into their vast experience in fundraising, media and marketing, the team is committed to helping their clients find new and exciting ways to create change in the world. Goldsmith says, “We know you are on a mission to do good. We’ve here to help you do even more. Our unique process starts with a focus on performance growth of the individual members on your fundraising team to maximize your impact.”

While the trio have collectively almost 100 years of fundraising experience, the agency aims to be more than a fundraising organization, bringing a wide array of agency services to the table for their clients. Scott says, “We are passionate about radio and podcasting, and how we can help our clients leverage these powerful mediums. We are equally excited about new and emerging technologies, creating custom solutions to help our clients expand their donor base, resulting in more funding and more opportunity for growth.”

In addition to radio fundraising services, Vidare Creative plans to offer social media, podcasting, direct mail, and programming services. “Paul, Bill and I each have unique backgrounds that we believe have prepared us for this moment. We’re excited to bring those talents and skills together in new and innovative ways to benefit our clients.”

If you’re a leader at a non-profit organization and you’re interested in exploring how Vidare Creative can advance your mission, call Paul Goldsmith at 312-772-6781, or email

The Team

Paul Goldsmith – Chief Business Officer

Paul Goldsmith has served in non-profit management for over 15 years. Before co-founding Vidare, he founded Goldsmith Media Group with a focus on Christian radio program consulting. Prior to that, he served as Vice President of Marketing for CURE International. Under his leadership, the team created CURE’s first monthly giving program that grew 10x in 3 years. In addition, Paul spent nearly a decade at K-LOVE and Air1 radio non-profit networks, where he served as Program Director and oversaw the on-air fundraising efforts for Air1.

Bill Scott – Chief Content Officer

Bill Scott has been fundraising for 35 years with non-profit organizations, having hosted,consulted and coached over 500 fundraisers in virtually every state in the United States, plus internationally in the UK, New Zealand, Australia, Canada and  Egypt, having generated over $250 million in revenue. Over his 37-year career in radio, Bill has been involved participating in and launching successful media ministries such as Dawson McAllister Live, as well as running his own syndicated radio ministry, ZJAM Youth Ministries. Bill is also a certified life coach in the area of leadership, executive, and stress management coaching.

Dave Kirby – Chief Creative Officer

Dave Kirby is a veteran of almost 40 years in radio, both in programming, consulting, and on air, where he hosted a #1 morning show in Tampa, FL. Since 1996 Dave has owned his own production company, iBelieve Media, focused on audio, direct mail, and social media content creation for brands like Compassion International, EMF, and others. He has also worked over 500 radio fundraisers across the US and internationally as both a host, producer, and coach, resulting in more than $250 million in revenue for client stations. “1 Simple Thing,” his business podcast, generated over 1.2 million downloads in just over 2 years and led to connections with some of today’s leading minds in business, marketing, and personal development.

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