90.9 KCBI Sends Its On-Air Talent Skydiving To Face Their Fears

DALLAS, TX – Dallas-based Christian radio station 90.9 KCBI sent two of its on-air staff hurtling through the clouds on Thursday, June 27, in a unique fundraising initiative.

After a discussion about greatest fears on Mornings with Jeff & Rebecca, in which morning show host Jeff Taylor indicated he was afraid of heights, the general manager of a local skydiving venue called in to offer Jeff the opportunity to conquer his fears – by jumping from an airplane, free of charge.

Because KCBI is a listener-supported ministry, a listener then put out the recommendation to raise funds for the station, to give Jeff a little incentive. The gauntlet was thrown down – if listeners could raise $30,000, Jeff would agree to jump. The fundraising initiative began on June 10, and the $30,000 goal was met within 9 days… so Jeff and Rebecca decided to sweeten the pot. For an additional $10,000 raised, Jeff would push his boss, program director Joel Burke, out of the plane. That goal was met in less than 24 hours.

After a morning training session and a lot of nervous waiting, Jeff and Joel both jumped at Skydive Spaceland Dallas on Thursday, June 27.

“It was unbelievable,” said Jeff. “We jumped out of a plane at 14,000 feet. I mean, the freefall freaked me out at first, but we flew, and just to watch the earth get closer… and then I pulled the chute, we floated, we talked, we had a great time.”

“As soon as you jump out of the plane it takes your breath away,” said Joel. “And then you start the freefall. At about 6500 feet I reached around and popped the cord of the parachute, and then this peacefulness just came over me. We were just looking at the majesty of the clouds, and we kind of floated in and out of the clouds. For me it was just kind of a spiritual experience, just to look at the majesty of the land below us.”

To see pictures and videos of the event, visit https://www.kcbi.org/watch-now-jeff-and-joel-took-the-plunge/

90.9 KCBI is a 100,000 watt radio station broadcasting Encouraging Music and Words of Hope across Dallas-Fort Worth.

Related posts

2021 Membership Exclusives

January – Your 2021 Radio Goals – Virtual Event
March – Radio Station Field Trip
April – A Webinar for YOUR Board
May – Virtual Mentoring Event
June – SURPRISE BENEFIT at Momentum
July – Salary Survey Webinar
August – Fundraising Webinar
September – Creative Images
October – Techsurvey Webinar
November – Radio Station Field Trip
December – Virtual Christmas Party

*subject to change


Wise, Weird & Welcome: Learning and Leading with the Lepers and the Locust Eaters

We’ve all read the same books about teamwork, leadership, communication, and culture that everybody reads. We’ve mastered Maxwell, studied Sanborn, Sinek, and Sun Tzu, and liberally cribbed Collins in aborted attempts to go from good to great, but…

How’s that working out for you? 

What if you left St. Louis with an entirely new lens through which to view and act upon improvements in:

Let’s examine how this all connects together, but approach it from an entirely different angle. Don’t just think outside the box. Kick the box to the curb and start at zero.