“I’m nose deep in data every day for my job. My job each week is to give radio programmers a reason to care about the music I’m promoting. I’ve got to tell stories. I have to tell the truth. I have to show them reality…not merely my own hype or opinions. I’ve been spending a lot of time showing various radio stations all of this data and teaching them how to utilize it as an asset. As a result, I’ve been spending a lot to time lately working on building a webinar for radio programmers designed to help them make sense of these data tools we have that tell stories about demand and exposure of music in the Christian music format. Hoping to launch that sometime in April. There is a ton of data and it’s all overwhelming…and it sometimes feels like it’s being spun. However, it all tells a story and it all can be very useful.”
President, 55 Promotion
2022 CMB Gold Member
The CMB Industry Highlight is a place to spotlight a photo from one of our CMB Members each week. The photo can be anything related to their station – a new piece of equipment, a fun new project they are working on, a favorite co-worker 🙂 etc. If you have a picture that you’d love to submit, email firstname.lastname@example.org.