2018 Gold Member Gathering with StoryBrand

SCHEDULE

  • Wednesday, March 7th – Arrive  |  Dinner
  • Thursday, March 8th – StoryBrand Marketing Workshop, with J.J. Peterson  |  Dinner Sponsored by Full Circle
  • Friday, March 9th – Depart

LOCATION

Spark Downtown Nashville
147 Fourth Avenue North
Nashville, TN 37219

HOTEL

Hayes Street Hotel
1909 Hayes Street Nashville, TN 37203
Reservations can be made by calling 615-320-0110 or by visiting www.hayesstreethotel.com – please use the code CMBMEMBERS to get our discounted rate for the CMB room block.

The StoryBrand Marketing Workshop helps companies understand what customers are looking for so they can tell their story in such a way people listen. When it comes to talking about their business, most people don’t even know where to start. We know how hard it is to communicate clearly and have helped hundreds of large and small businesses clarify their message.

What you will learn at the StoryBrand Marketing Workshop:

1. Understand how story works. “Story” is a buzz word in marketing these days, but few people know how story works and why it works. The first part of the day will be spent understanding the elements of story and how to build a story by using the StoryBrand formula.

2. Understand how story works in marketing. Learn how this formula is used in the world’s top brands commercials, print ads and web-based marketing.

3. Understand how to apply this formula to your company’s marketing by creating your own compelling story.

For a sneak peek of the StoryBrand Marketing Workshop and to get introduced to the framework of what’s to come you can listen to the first season of the Building a StoryBrand podcast. You can also go to 5minutemarketingmakeover.com and download the free resource to start learning.

For questions or more information, email andrea@cmbonline.org.

Wise, Weird & Welcome: Learning and Leading with the Lepers and the Locust Eaters

We’ve all read the same books about teamwork, leadership, communication, and culture that everybody reads. We’ve mastered Maxwell, studied Sanborn, Sinek, and Sun Tzu, and liberally cribbed Collins in aborted attempts to go from good to great, but…

How’s that working out for you? 

What if you left St. Louis with an entirely new lens through which to view and act upon improvements in:

Let’s examine how this all connects together, but approach it from an entirely different angle. Don’t just think outside the box. Kick the box to the curb and start at zero.

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