NATIONWIDE RESEARCH AT A GLANCE
We do music research across North America each year on hundreds of Contemporary Christian Music (CCM) songs. If you read last month’s Finney’s Fast Five, you know that there has been a surge in testing on songs sung by women (read it here) particularly those sung by Lauren Daigle. In fact, since 2014, Lauren has led a wave of high testing CCM music by newer artists.
Scanning through our Top 200 testing songs from the past year, here are the artists who, like Lauren Daigle, have debuted since 2014 and have the most songs in our Top 200.
Lauren has eight titles (!!!) in the Top 200. Check out the ones who come in right behind her:
1 – Zach Williams – 5 titles
2 – Elevation Worship – 3 titles
2 – Micah Tyler – 3 titles
2 – Ryan Stevenson – 3 titles
5 – Pat Barrett – 2 titles
5 – Hillsong Worship – 2 titles
5 – We Are Messengers – 2 titles
5 – Tauren Wells – 2 titles
All of this brings up a crucial point about listener focus: much has changed this year. This fall is a great time to make sure you’re focused – refocused – on your listener. Make sure you’re playing the songs your listener loves from the artists she loves. Including these artists.
Chuck Finney’s had radio playing in his head since he was just a boy. Over the course of his career, he’s worked in programming, radio research, and audience connection. Chuck’s passion for words and communication is widely recognized and he’s won several industry awards.
If you ask Chuck how he’s doing, he’ll either say “Blessed, thank you,” or “I really get to do this for a living?!” He’s the President of Finney Media, a speaker and author who loves telling stories and helping you do the same. Chuck is married and has two adult daughters. He lives with his wife, Lynda, in the Dallas area. For more information, read about Chuck at finneymedia.com.
