NATIONWIDE RESEARCH AT A GLANCE
The Finney Media Why Listen?® Survey 2018 is out! 26,800 respondents from four different formats – Music stations, Music and Teaching stations, Teaching stations, and Teaching programs. The findings are fascinating. And many. This month’s Finney’s Fast Five is the first in a series of findings we’ll be presenting. We asked about twenty different reasons a listener might listen to the Christian radio station or program that sent the survey. Here are the Top 5 for Music Station respondents . . . plus the next five. The numbers are the percentage of respondents who indicated that’s a Main Reason they listen.
1. It helps me worship God throughout the day. 91%
2. I like the worshipful Christian music. 91%
3. I want to be encouraged. 80%
4. It helps me grow spiritually. 77%
5. It’s safe for me and my family to listen to. 62%
6. I want to get away from negativity on other stations. 61%
7. The presentation is calming. 50%
8. I want to help spread Truth. 49%
9. I feel the speakers care when they pray on-air for someone in need. 43%
10. The on-air hosts are like family members I want to connect with everyday. 40%
The #1 reason – It helps me worship God throughout the day – is a reason we didn’t ask in our 2016 survey. Thanks to our friends at Advocace – Paul Martin and Dr. Paul Virts – for recommending we ask it. And what a wow! It appears that our biggest fans – the folks who took the 20 minutes or so to complete the survey – would like an overtly spiritual focus to our stations.
Laser beam your vision onto the first four reasons. Those are the ones over 75% indicating it’s a main reason they listen. You could boil those four reasons down to two words – spiritual encouragement.
Coming in September – From the Why Listen? 2018 Survey – The Top 5 Tuneouts.
Chuck Finney is the President of Finney Media and has over 30 years experience helping radio stations grow audience and deepen relationships with listeners. He led Salem’s KLTY Dallas to record audience levels and served as National Program Director for Salem’s Fish CCM stations. While with KLTY, the station won multiple awards, including NRB Music Station Of The Year, the CMB Major Market Station Of The Year and the NAB Religious Station Of The Year.
Chuck served as Chairman of Christian Music Broadcasters and currently serves on the Radio Committee of NRB.
Since 2009, he has consulted Christian Music and Teaching radio stations and ministries internationally, helping them reach more people while being Gospel-focused.
He and his wife of 25 years, Lynda, live in the DFW area and have two daughters.