The Top 5 Reasons CCM Listeners Give To Your Station – Finney’s Fast 5


The Finney Media Why Listen?® Survey 2018. 26,800 respondents – over 3 million data points – from four different formats – Music stations, Music/Teaching stations, All-Teaching stations, and Teaching programs.

We asked them about whether or not they give to the ministry that sent them the survey. And to those who give, we asked about what moved them to make a call, go online or write a check to make a gift. The Top 5 responses from CCM listeners are below. They are the percentage who said that reason is “very important” to their decision . . . a “trigger” for their move from listening to giving.

  • I believe in the mission and vision of the ministry   –––   85%
  • An inner feeling God wanted me to give   –––   80%
  • Knowing God tells us to support those who ministry to us   –––   64%
  • A story about someone’s life that was changed through the ministry   –––   30%
  • An emergency need at the ministry   –––   27%

The #1 response – “I believe in the mission and vision of the ministry”. So crucial that you communicate clearly and often your mission and vision. Both on air and off air. Your listener is passionate about listening, passionate about helping. Making sure that theme is at the center of your communication is crucial.

Coming in January – The Top 5 Denominations Represented among CCM respondents to the Why Listen? 2018 Survey. If you believe making your message multi-denominationally accessible is crucial, get ready to tackle how to talk to all five in ways all of those listeners can understand.



finneylogoChuck Finney is the President of Finney Media and has over 30 years experience helping radio stations grow audience and deepen relationships with listeners. He led Salem’s KLTY Dallas to record audience levels and served as National Program Director for Salem’s Fish CCM stations. While with KLTY, the station won multiple awards, including NRB Music Station Of The Year, the CMB Major Market Station Of The Year and the NAB Religious Station Of The Year.

Chuck served as Chairman of Christian Music Broadcasters and currently serves on the Radio Committee of NRB.

Since 2009, he has consulted Christian Music and Teaching radio stations and ministries internationally, helping them reach more people while being Gospel-focused.

He and his wife of 25 years, Lynda, live in the DFW area and have two daughters.





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2021 Membership Exclusives

January – Your 2021 Radio Goals – Virtual Event
March – Radio Station Field Trip
April – A Webinar for YOUR Board
May – Virtual Mentoring Event
June – SURPRISE BENEFIT at Momentum
July – Salary Survey Webinar
August – Fundraising Webinar
September – Creative Images
October – Techsurvey Webinar
November – Radio Station Field Trip
December – Virtual Christmas Party

*subject to change


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