NATIONWIDE RESEARCH AT A GLANCE
The Finney Media Why Listen?® Survey 2018 is out! 26,800 respondents with over 3 million data pointsfrom four different formats, Music stations, Music/Teaching stations, All-Teaching stations, and Teaching programs.
We asked about topics you might talk about on your stations and how interested your listener is in those topics. The list below is focused on just the 16,000+ respondents who came from Music stations. These are the percentages who indicated they are “very interested”.
- A word from Scripture and how it might apply to your life today ––– 86%
- Bible studies on topics such as prophecy, spiritual gifts, marriage, etc. ––– 57%
- Three ways to improve your marriage or other relationships ––– 49%
- Stories about how people helped a neighbor after a tragedy ––– 44%
- A prayer of thanksgiving from a local pastor ––– 40%
Information on a local Christian concert ––– 40%
In whatever form or forum we ask, our Christian radio listener is attracted to spiritual encouragement. Check out how far ahead of every other answer “A Word from Scripture and how it might apply to your life today” shows up.
In fact, most of the topics above lean in a spiritual direction, including the idea of prayer on the radio.
What topics score lowest?
Second to last is “the latest decisions of politicians” at 18% “very interested”. Dead last – run quickly away from this – is “the latest news from Hollywood” at 1% “very interested”.
Coming in December: The Top 5 Reasons Christian Radio Listeners Give To Your Station. The Why Listen? Survey includes a high number of donors, so our questions focus on the folks who support you now.
Chuck Finney is the President of Finney Media and has over 30 years experience helping radio stations grow audience and deepen relationships with listeners. He led Salem’s KLTY Dallas to record audience levels and served as National Program Director for Salem’s Fish CCM stations. While with KLTY, the station won multiple awards, including NRB Music Station Of The Year, the CMB Major Market Station Of The Year and the NAB Religious Station Of The Year.
Chuck served as Chairman of Christian Music Broadcasters and currently serves on the Radio Committee of NRB.
Since 2009, he has consulted Christian Music and Teaching radio stations and ministries internationally, helping them reach more people while being Gospel-focused.
He and his wife of 25 years, Lynda, live in the DFW area and have two daughters.