NATIONWIDE RESEARCH AT A GLANCE
The 2021 Finney Media Why Listen?® Survey! Almost 11,000 respondents with over 1 million data points from three different formats, including Music stations, Music/Teaching stations, All-Teaching stations & programs.
We asked about topics you might talk about on your stations and how interested your listener is in those topics. The list below is focused on the 3,000+ respondents who came from Music stations. These are the percentages who indicated they are “very interested”:
- A word from Scripture and how it might apply to your life today 83%
- Information on a local Christian concert 52%
- Bible studies on topics such as prophecy, spiritual gifts, marriage, etc. 49%
- Stories about how people helped a neighbor after a tragedy 47%
- A prayer of thanksgiving from a local pastor 42%
In whatever form or forum we ask, our Christian radio listener is attracted to spiritual encouragement. Notice just how far ahead of every other answer “A Word from Scripture and how it might apply to your life today” shows up!
What topics score lowest?
Second to last is “the latest decisions of politicians” at 11 percent “very interested”. Dead last – run quickly away from this – is “the latest news from Hollywood” at 2 percent “very interested”.
Coming in December: The Top Five Reasons Christian Radio Listeners Give to Your Station. The Why Listen? Survey includes a lot (what percentage were donors?) of donors, so we’re asking the folks who support you now.
Chuck Finney’s had radio playing in his head since he was just a boy. Over the course of his career, he’s worked in programming, radio research, and audience connection. Chuck’s passion for words and communication is widely recognized and he’s won several industry awards.
If you ask Chuck how he’s doing, he’ll either say “Blessed, thank you,” or “I really get to do this for a living?!” He’s the President of Finney Media, a speaker and author who loves telling stories and helping you do the same. Chuck is married and has two adult daughters. He lives with his wife, Lynda, in the Dallas area. For more information, read about Chuck at finneymedia.com.