NATIONWIDE RESEARCH AT A GLANCE
A big part of our work at Finney Media is doing representative sample music testing (auditorium testing and online testing) all over North America. Part of what we research are perceptions of Morning Show Topics , one example, how interesting various topics are to CCM listeners. We ask listeners in our testing to rate about 15 different topics on a scale of 1 = Not Interested to 9 = Very Interested. And then we average the scores.
Over the past year, here are the Top 5 Topics:
- A word of encouragement from a Biblical devotional –––– 8.4
- A Word from Scripture and how it might apply to your life today –––– 8.2
- Free, fun activities to do with your family around town this weekend –––– 7.9
- Information on a Christian concert in your area –––– 7.9
- A story from a listener about how God has done a miracle in her life –––– 7.8
Very much about Spiritual Encouragement. And the numbers on this kind of content are climbing. Seems like as the world continues to become more coarse, angry, and vulgar, people are looking for positive answers elsewhere. And we have the opportunity to be the positive antidote to that anger, including among people who don’t currently give you a pre-set!
Coming in July – The Bottom 5 Morning Show Topics at CCM Radio. If you’re still giving sports scores, you might want to re-think that!
Chuck Finney is the President of Finney Media and has over 30 years experience helping radio stations grow audience and deepen relationships with listeners. He led Salem’s KLTY Dallas to record audience levels and served as National Program Director for Salem’s Fish CCM stations. While with KLTY, the station won multiple awards, including NRB Music Station Of The Year, the CMB Major Market Station Of The Year and the NAB Religious Station Of The Year.
Chuck served as Chairman of Christian Music Broadcasters and currently serves on the Radio Committee of NRB.
Since 2009, he has consulted Christian Music and Teaching radio stations and ministries internationally, helping them reach more people while being Gospel-focused.
He and his wife of 25 years, Lynda, live in the DFW area and have two daughters.