NATIONWIDE RESEARCH AT A GLANCE
A big part of our work at Finney Media is doing representative sample music testing – online testing and auditorium testing – all over North America. Part of what we research is perceptions of Morning Show Topics – how interesting various topics are to CCM listeners. We ask listeners in our testing to rate 15 different topics on a scale of 1 = Not Interested to 9 = Very Interested. And then we average the scores.
Over the past year, here are the Bottom 5 Topics – #1 is the thing you don’t want to be talking about – lower scores equal lower interest:
- The latest on President Trump’s tweets ––– 2.3
- The latest Hollywood news ––– 2.7
- The latest on a local sports team ––– 3.2
- Story about a neighbor helping save a neighbor during a recent natural disaster ––– 6.6
- A prayer of thanksgiving from a local pastor ––– 6.7
We’ve bolded the Bottom 3 because they are so much lower in interest than other things we ask about. So much so that we recommend that your Christian morning show – or any other show – minimize these three topics:
- Pop Culture.
Interest among listeners in these three topics is low for CCM listeners. Better to pick a different topic. If you’d like to see ideas on what those high interest topics are, check out the Top 5 Topics from last month’s Finney’s Fast Five: LINK.
Coming in August – Other than the Bible, CCM listeners’ Top 5 favorite Christian books they’ve ever read.
Chuck Finney is the President of Finney Media and has over 30 years experience helping radio stations grow audience and deepen relationships with listeners. He led Salem’s KLTY Dallas to record audience levels and served as National Program Director for Salem’s Fish CCM stations. While with KLTY, the station won multiple awards, including NRB Music Station Of The Year, the CMB Major Market Station Of The Year and the NAB Religious Station Of The Year.
Chuck served as Chairman of Christian Music Broadcasters and currently serves on the Radio Committee of NRB.
Since 2009, he has consulted Christian Music and Teaching radio stations and ministries internationally, helping them reach more people while being Gospel-focused.
He and his wife of 25 years, Lynda, live in the DFW area and have two daughters.