July CMB Webinar
While CCM stations have maintained a relatively contemporary music mix, the median age of its listeners has increased. What is keeping Christian music fans under 40 from consuming Christian radio stations and how can that information be used to help grow the medium to 50 million listeners? 18 to 40-year-old Christian music fans participated in a new qualitative study in CMB’s 2022 Research Project via the Coleman Insights Campfire Online Discussion Group platform to answer these questions and more. Join Coleman Insights’ Jay Nachlis and Meghan Campbell as they follow up their Momentum 2022 presentation with more revelations and the opportunity to dive deeper into the data to help your station grow.
Insights include: What station attributes are most and least important. The role of personalities and how on target their content/topic choices are. Why they choose secular vs. non-secular stations and shows. The impact of messaging used by CCM stations. How they feel about the music played on CCM stations and whether other platforms are serving their needs.