April CMB Webinar
Measuring Impact, Not Just Effort
Churches, ministries, nonprofits and even radio stations are really good at quantifying and measuring efforts. We did “this” and we did “that”. People participated with us “here” and people went to our event “there”. What if there was a way to measure the impact of your mission – your organization’s very reason for existence? For Christian media, knowing the extent of our impact can help shape our efforts going forward.
Dr. Arnie Cole, CEO of Back to the Bible and Director of Research and Development for the Center for Bible Engagement, will share fascinating and, at times, surprising insights from a recent spiritual impact study of KSBJ’s (Houston) audience. See what you can glean from this study conducted with a CCM audience in order to gain helpful information on your own listeners.