What say you?
The question isn’t what is practical, nor what is easy.
The question is: Is it possible?
Is it possible for you to build a stronger connection with your listeners by avoiding liners and actually speaking human to human?
Is it possible that offering deeply emotional content will increase loyalty, WOM and your ratings?
Is it possible that by sounding so different from every other station in your town you’ll actually gainlisteners and TSL?
Is that possible?
Of course it is, but you have to be willing to try.
If you need encouragement, call me. It’s free.
Doug is a former Major Market award winning Program Director of the Year. He was VP of Programming for one of the first large consolidated radio companies before leaving to open his consultancy. He works with most of the largest media companies in the world but, uniquely, he consults every adult format, including News/Talk, where his stations have won the distinguished Edward R. Murrow Award for excellence in journalism. Doug helped NOSTALGIE, an OLDIES-based station in Paris, become the fastest-growing radio station in French history. His American clients include one you can hear this week, MIX 92.9
Also uniquely, Doug limits his client list to 8 per year so that each gets virtually unlimited market access. Doug is a former missionary kid, has been married to his wife, Shannon, for 38 years, and has one adult son and a wheaten terrier dog, all of whom currently live in Denver.
You can learn more about Doug, his philosophy and his clients HERE.