Don’t Believe Everything You Think

It’s an interesting idea.

Andy Andrews says, “Don’t believe everything you think. What you think is what you know. And wisdom goes beyond what you know.”

They say that there really are no marital problems, only people problems that two imperfect people bring into a marriage.

After more than 40 years in radio I’ve come to realize that there really are no programming problems; only problems that people bring into programming discussions.

They seem to fall into these key areas:

  1. Insecurity.   Often it is the “Peter Principle”, those that are successful at a lower level but then promoted to their own level of incompetency where they remain.  These are those who don’t know, know they don’t know, but work tirelessly to not be found out.  Oh, the stories I could tell.
  2. Experience (or lack of).   These learned programming principles decades ago and are threatened by new concepts.   They tend to divert back to what they did in “the old days” because it is comfortable.  Unfortunately it is also forever their frame of reference.
  3. Work ethic.  When someone touts a programming philosophy that ultimately means they don’t have to work as hard, I know its not a real philosophy.   The best work we do is always the hardest work we do.

“People are more comfortable with old problems than they are with new solutions.” – John Maxwell

Does any of this sound like your radio station?   I’d love to hear from you.   Confidential, of course.


John Frost, consultant and partner in Goodratings Strategic Services, has been an integral influence in the dramatic growth of Contemporary Christian radio, bringing mainstream programming strategies and research principles to help create and develop some of America’s most successful Christian music stations.

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