Jacobs Media and Christian Music Broadcasters (CMB) are inviting all Christian music-based radio stations to participate in our seventh annual CMB Techsurvey. On the heels of our previous 16 annual all-format Techsurveys, we’ve learned that Christian Radio listeners have unique needs and interests that led us to create this stand-alone study.
“For the past seven years, Christian Music Broadcasters has partnered with Jacobs Media to provide one of the best research opportunities for radio, the CMB Techsurvey,” notes Michelle Younkman, CMB Executive Director. “The stations who have participated every year have a phenomenal trend pattern. They can see how their station continues to impact their listeners on a variety of levels. The survey also helps stations identify areas for future growth. For stations who are looking for a cost-effective way to generate in-depth research on how your listeners are engaging with your station, there is no better value than the CMB Techsurvey 2020. It is CMB’s vision to see Christian music radio grow and this is an invaluable tool to help stations reach more people.”
Jacobs Media’s goal in working with CMB is to create a survey that helps enlighten and inform Christian music broadcasters about how your audience is using technology to interact with friends, family and with radio. Now, perhaps more than ever before, we want to identify the opportunities that exist in the digital space for growth, membership development, and better communication with your key listeners, to help you decide where to invest time, resources, and personnel.
CMB Techsurvey 2020 is a national web-based research study devoted to media and technology, utilizing radio station databases. Our goal is to make this year’s 2020 survey bigger and better than ever. It’s important to emphasize that the success of this project depends on the inclusion of a wide range of stakeholder stations. The more diversity of stations and the larger the sample, the more impactful the results will be for your station.
We need your station’s commitment no later than Monday, July 6th.
There will be a stakeholder webinar presentation with CMB in the Fall as we deep-dive into the Christian format by generation, gender and other important factors. Jacobs Media will also be presenting top-line results at the Music & Programming Momentum Summit in Charlotte.
Each participating station will receive its local results, along with its Media Usage and Brand pyramids (often displayed in hundreds of cubicles, offices, and air studios throughout the U.S. and Canada). This is information that every programmer and manager needs to develop smart strategies that can capitalize on the opportunities presented by new media and technology.
Research topics will include tracking traditional media usage (TV, radio), particularly in this time of Covid-19 where we’re expecting to see changes, as well as the impact of social media (Facebook, Twitter, Pinterest, Snapchat, etc.). The goal is to help stations build their individual “Social Media Footprints” – the platforms most important to Christian radio audiences, and how to best connect with and engage with listeners in these important spaces.
This survey continue to dig deeply into the two hottest topics – “smart speakers” (Alexa, Google Home, and Apple HomePod) and podcasting/on-demand programming, as well as exploring all things technology (the digital dashboard, smartphones, tablets, etc.). Additionally, the survey will explore station related activities – in-car listening and the impact of the “connected car,” the growth of streaming, and the rise of mobile apps.
We will include format and value specific questions to help programmers better learn about some of the key issues facing Christian music radio and what listeners think and value. Jacobs Media is inviting participating programmers to submit questions for possible inclusion, thus providing even more actionable information for your stations from this survey. What are the big questions you have for your Christian music radio station specifically? Feel free to send your submissions to Jacobs Media’s Research Director, Jason Hollins at firstname.lastname@example.org.
The Media Usage Pyramid (below) is a comprehensive way to understand some of the key findings of our studies. The Christian AC and CHR formats are contrasted in this graphic – one of the many ways in which we depict the data and help make it easy to understand and apply to your strategies.
Below are details about how stations, networks, and companies can participate in CMB Techsurvey 2020:
- It will be fielded in July 2020. We must have commitments for the survey no later than July 6, 2020. Jacobs Media handles all details of the study and provides email copy and all technical aspects of participation. We will give you copy and a link that you email to your listeners – that’s it!
- A small participation fee. We will survey your database (up to 700 completed interviews). You’ll receive your local market data, the total survey data, your format data, and your station’s media usage pyramid. You will also be able to participate in a participants-only webinar that reviews the key findings this Fall. Anyone from your station is eligible to attend. These rates are for CMB members and are the same as we charged last year. However, because this is a special survey, we are not allowing any stations to participate at no charge:
Market Size Cost
Large Markets (1-40) $500
Smaller Markets (41+) $400
The prices above are for CMB members only. Non-CMB members pay an additional $250 for the survey.
- Networks: priced on an individual basis. Please contact us with questions.
We’re excited about continuing to grow this annual survey specifically for Christian music broadcasters, especially during a turbulent year. We look forward to working with you and analyzing the current digital space, as well as creating the opportunity to track these changes over time.