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	<title>Troy Kriechbaum - CMB</title>
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		<title>Time is short. People need Jesus.</title>
		<link>https://cmbonline.org/leadership/time-is-short-people-need-jesus/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=time-is-short-people-need-jesus</link>
		
		<dc:creator><![CDATA[Troy Kriechbaum]]></dc:creator>
		<pubDate>Thu, 14 May 2026 05:01:35 +0000</pubDate>
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					<description><![CDATA[<p>The memory of that day is clear and vivid – October 11, 2018.  It happened at an event for Christian leaders in our city. Six words pointed right at me [&#8230;]</p>
<p>The post <a href="https://cmbonline.org/leadership/time-is-short-people-need-jesus/">Time is short. People need Jesus.</a> first appeared on <a href="https://cmbonline.org">CMB</a>.</p>
<p>The post <a href="https://cmbonline.org/leadership/time-is-short-people-need-jesus/">Time is short. People need Jesus.</a> appeared first on <a href="https://cmbonline.org">CMB</a>.</p>
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										<content:encoded><![CDATA[<p><span style="font-weight: 400;">The memory of that day is clear and vivid – October 11, 2018.  It happened at an event for Christian leaders in our city. Six words pointed right at me like a laser.  Six words that would change the trajectory and focus of our ministry.  </span></p>
<p><span style="font-weight: 400;">“Time is short.  People need Jesus.”  </span></p>
<p><span style="font-weight: 400;">The Holy Spirit used those six words to prick my heart about reaching our Spanish-speaking community with the Gospel.  For years we had talked about reaching Hispanics for Christ by starting a Spanish Christian radio station, but as I ran the numbers on my spreadsheet, the math just didn’t add up.  How could we fund it without endangering the rest of the ministry?  We don’t even have one Hispanic on our team, Lord!  We don’t have money to purchase a signal, and there’s not one available anyway.</span></p>
<p><span style="font-weight: 400;">We took the leap of faith and God continues to faithfully provide our every need along the way:  the signal, the team, the finances.  He is always faithful.  Seldom early, by our standards, but always on time by His.</span></p>
<p><span style="font-weight: 400;">The need for Spanish Christian radio is so great!  </span></p>
<p><span style="font-weight: 400;">Hispanics are the fastest growing group in the United States and they love radio!  According to the Nielsen Audio Today 2026 report, 93% of Hispanics still listen to the radio.  With the growing number of Hispanics and their passion for radio, this is a fresh opportunity for the Gospel to be spread in a meaningful and real way.  God has brought the mission field to our door steps!</span></p>
<p><span style="font-weight: 400;">A recent Katz Radio Group study shows that radio is the most trusted media platform among Hispanics and that the connection they have with on-air personalities is greater than any other demographic group.  Listening to Christian radio in their heart language, they feel that connection with one another and with the Lord as well.  We hear story after story bearing that out.  Even if they have learned English, bilingual Hispanics pray and worship the Lord in their heart language of Spanish.  </span></p>
<p><span style="font-weight: 400;">San Juana, a Fuzión listener, explained it to me like this, “When I listen to KVNE music, I can understand part of it, but not everything.  It’s not the same as listening in our language.  Now with Fuzión we can understand everything!  There are no missing words that we don’t understand.  It makes me cry, makes me lift my hands, and even though I don’t dance, sometimes it just makes me dance because of the emotion and connection with the music.”</span></p>
<p><span style="font-weight: 400;">San Juana shared, “My husband had a lot of bad experiences at church, so he just stopped going.   My opportunity for him to listen to the Gospel is when I turn on Fuzión radio in his truck in the language he understands.”  Her story is a great illustration of just how powerful a tool it is to share encouragement, hope and the Gospel through music in the heart language of Spanish. </span></p>
<p><span style="font-weight: 400;">As we took that leap of faith and started Spanish Christian radio, I never could have never imagined all that God would do to touch so many hearts.  Fuzión radio now extends to stations across Southern California, Las Vegas, Albuquerque – and this summer we launch Fuzión in Dallas/Fort Worth!  This seven-year journey has been an incredible reminder that, “Our God is able to do exceedingly, abundantly more than we could ask or imagine.”  (Ephesians 3:20) </span></p>
<p><br style="font-weight: 400;" /><br style="font-weight: 400;" /></p><p>The post <a href="https://cmbonline.org/leadership/time-is-short-people-need-jesus/">Time is short. People need Jesus.</a> first appeared on <a href="https://cmbonline.org">CMB</a>.</p><p>The post <a href="https://cmbonline.org/leadership/time-is-short-people-need-jesus/">Time is short. People need Jesus.</a> appeared first on <a href="https://cmbonline.org">CMB</a>.</p>
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