Here’s why it’s important: You need to hear yourself as others hear you. That’s how we improve.

If you simply listen while you’re checking your email, or updating your social media, you’ll subconsciously hear when you sound rushed, or like you don’t really care about something, or if you make grammatical errors that undermine the points you’re trying to make.

Listening to your own show just once a week can and will make a dramatic difference in how sharp you stay, or how quickly you change a weak area.

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Here’s the most important thing in putting a team show together: Does each of them make the other person sound better?

Not just good.  BETTER.

If they don’t do that, don’t put them on the air.  Their “ceiling” is going to be low.  They’ll reach a certain level, then flatten out.

And the listener may never even consciously think about it, but it will be noticed.

Ask yourself this: how many truly great team shows are there in your market?  Even in Top 10 markets, it’s rarely more than a couple.  All the others are just driftwood, taking up space on the beach.

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The post The Most important Thing in Putting a Team Show Together first appeared on CMB.

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